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Volume 23, Issue 2

Journal of Political Marketing

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Journal of Political Marketing, Volume 23, Issue 2 (2024)

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Journal of Political Marketing, Volume 23, Issue 2 (2024)

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Volume 23, 2024 Vol 22, 2023 Vol 21, 2022 Vol 20, 2021 Vol 19, 2020 Vol 18, 2019 Vol 17, 2018 Vol 16, 2017 Vol 15, 2016 Vol 14, 2015 Vol 13, 2014 Vol 12, 2013 Vol 11, 2012 Vol 10, 2011 Vol 9, 2010 Vol 8, 2009 Vol 7, 2008 Vol 6, 2007-2008 Vol 5, 2006-2007 Vol 4, 2005 Vol 3, 2003-2004 Vol 2, 2003 Vol 1, 2002

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Original Articles

Article

Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan

Maria Naureen Shahid, Waseem Hassan & Lubaba Sadaf

Pages: 93-122

Published online: 30 Jun 2021

444 Views
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Article

Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party’s April 2019 Election Campaign

Jorge David Fernández Gómez, Antonio Pineda & Maria-Teresa Gordillo-Rodriguez

Pages: 123-148

Published online: 19 Jul 2021

1071 Views
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Article

What Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Trump and Biden in 2020

David E. Clementson, Michael J. Beatty & Tong Xie

Pages: 149-165

Published online: 19 Sep 2021

AbstractforWhat Does It Mean to Have a Presidential Image? A Multiple-Group Confirmatory Factor Analysis Measuring Trump and Biden in 2020 | Full Text | References | PDF (1,017.2 KB) | EPUB

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Article

Scale Development: Exploring Successful Political Outsiders’ Brand Image to Determine Reformist Dimensions

Gunaro Setiawan, Denni Arli & Peter Woods

Pages: 166-191

Published online: 17 Nov 2021

AbstractforScale Development: Exploring Successful Political Outsiders’ Brand Image to Determine Reformist Dimensions | Full Text | References | PDF (4.2 MB) | EPUB

446 Views
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Article

The Nonlinear Effects of Political Advertising

Keena Lipsitz & Javier Padilla

Pages: 192-205

Published online: 14 Dec 2021

308 Views
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Journal of Political Marketing (Vol.23, Iss.2, 2024)

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