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Journal overview


The Journal of Hospitality Marketing & Management provides a peer-reviewed outlet for contributions that further understanding, practice, and education in hospitality marketing and management. It aims to promote new ideas, models, approaches, and paradigms that contribute to the development of knowledge and theory of hospitality marketing and management. Its distinct, multifaceted approach encompasses the administrative disciplines, liberal arts, and social sciences.

The journal disseminates knowledge through the publication of high-quality, peer-reviewed research papers, reports, and book reviews, while serving as a unique peer-reviewed forum for the community of students, academics and practitioners with a shared interest and devotion to the hospitality marketing and management.

The Journal of Hospitality Marketing & Management covers many aspects within the spectrum of hospitality marketing and management, including but not limited to:

  • Hospitality marketing
  • Hospitality management
  • Branding in hospitality
  • Consumer buying behavior and marketing
  • Decision-making processes
  • Consumer trends
  • Human resource issues in hospitality
  • Research and innovations in hospitality marketing and management
  • Promotional programs development in hospitality marketing
  • Assessing the effectiveness of hospitality marketing efforts
  • International issues and cross-cultural research
  • Hospitality product development and management
  • Ethical concerns in marketing and management
  • Analyses of environment, social, cultural economic impacts
  • Impacts of demographic, social, and technological trends/changes
  • Development of conceptual models and constructs
  • Future trends in the hospitality marketing and management
  • Methodological issues in hospitality marketing and management
  • Reputation management and online reviews
  • Sustainability in hospitality marketing and management
  • Technological issues and development in hospitality marketing and management
  • Social media and customer relationship management
  • Climate change and hospitality marketing and management

Peer Review Policy: All articles submitted to this journal undergo a “double-anonymous” peer review by three to four referees, one of which will be the editor or designate.

Publication office: Taylor & Francis Inc., 530 Walnut Street, Suite 850, Philadelphia, PA 19106







Authors can choose to publish gold open access in this journal.

Read the Instructions for Authors for information on how to submit your article.

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