Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication

References

• Baines, P. R., Brennan, R., Gill, M., & Mortimore, R. (2009). Examining the academic/commercial divide in marketing research. European Journal of Marketing, 43(11/12), 1289–1299. https://doi.org/10.1108/03090560910989894
   Web of Science ®Google Scholar
• Conduit, J., Lu, V., & Veer, E. (2022). (Re) Gaining our voice: Future of marketing in Australasia. Australasian Marketing Journal, 30(3), 168–177.
   Web of Science ®Google Scholar
• Crosier, K. (2004). How effectively do marketing journals transfer useful learning from scholars to practitioners? Marketing Intelligence & Planning, 22(5), 540–556. https://doi.org/10.1108/02634500410551923
   Google Scholar
• Foote, L., Sherring, P., & Rundle-Thiele, S. (2023). Why can’t we be friends? Bridging the academic/practitioner gap in social marketing. Journal of Social Marketing, 14(1), 26–51. https://doi.org/10.1108/JSOCM-09-2023-0232
   Web of Science ®Google Scholar
• Hammedi, W., Parkinson, J., & Patrício, L. (2024). SDG commentary: services that enable well-being of the human species. Journal of Services Marketing, 38(2), 153–163. https://doi.org/10.1108/JSM-09-2023-0324
   Web of Science ®Google Scholar
• Lindgreen, A., Di Benedetto, C. A., Clarke, A. H., Evald, M. R., Bjørn-Andersen, N., & Lambert, D. M. (2021). How to define, identify, and measure societal value. Industrial Marketing Management, 97, A1–A13.
   Web of Science ®Google Scholar
• McKenzie, C. J., Wright, S., Ball, D. F., & Baron, P. J. (2002). The publications of marketing faculty – who are we really talking to? European Journal of Marketing, 36(11/12), 1196–1208. https://doi.org/10.1108/03090560210445137
   Google Scholar
• Parkinson, J., Clark, K., & McIntosh, T. (2023). The collaborative service design playbook to plan, design, and implement sustainable health services for impact. Health Marketing Quarterly, 41(1), 1–22. https://doi.org/10.1080/07359683.2023.2211853
   Google Scholar
• Parkinson, J., & Davey, J. (2021). Meeting of the minds: research priorities for value co-creation in dialogical conferences. Journal of Services Marketing, 35(4), 401–411. https://doi.org/10.1108/JSM-06-2020-0207
   Web of Science ®Google Scholar
• Parkinson, J., & Davey, J. (2023). The importance of health marketing and a research agenda. Health Marketing Quarterly, 40(4), 347–351. https://doi.org/10.1080/07359683.2024.2271780
   PubMedGoogle Scholar
• Parkinson, J., & Naidu, J. (2022). Evaluation of the social impact of marketing. The Routledge Companion to Marketing and Society, 69–90. Kubacki, K., Parker, L., Domegan, C., & Brennan, L. (Eds.), Taylor & Francis.
   Google Scholar
• Parsons, K., Payne, S., Codling, S., & Murphy, M. (2023). A reflection on the co-design approach to the development of the Medway Can campaign; a whole systems approach to obesity prevention using COM-B. Health Marketing Quarterly, 41(1), 1–17. https://doi.org/10.1080/07359683.2023.2235501
   Google Scholar
• Posner, P. L. (2009). The pracademic: an agenda for re-engaging practitioners and academics. Public Budgeting & Finance, 29(1), 12–26. https://doi.org/10.1111/j.1540-5850.2009.00921.x
   Google Scholar
• Schulz, P. J., & Nakamoto, K. (2013). Health literacy and patient empowerment in health communication: The importance of separating conjoined twins. Patient Education and Counseling, 90(1), 4–11. https://doi.org/10.1016/j.pec.2012.09.00
   PubMed Web of Science ®Google Scholar
• Sherring, P. (2019). Declare or dispose: Protecting New Zealand’s border with behaviour change. Journal of Social Marketing, 10(1), 85–104. https://doi.org/10.1108/JSOCM-09-2018-0103
   Web of Science ®Google Scholar
• Sherring, P. (2021). Declare or dispose: Keeping biosecurity threats out of New Zealand using behaviour change. Broadening Cultural Horisons in Social Marketing, 211–237. In Hay R., Eagle L., Bhati A. (Eds.), Springer Singapore. https://doi.org/10.1007/978-981-15-8517-3_10
   Google Scholar
• Sherring, P., & Foote, L. (2023). Friends with benefits: Practitioner publishing as a pathway to collaboration in social marketing. Social Marketing Quarterly, 29(3), 309–316. https://doi.org/10.1177/15245004231190987
   Web of Science ®Google Scholar