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Volume 36, Issue 2

Journal of International Consumer Marketing

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Journal of International Consumer Marketing, Volume 36, Issue 2 (2024)

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Journal of International Consumer Marketing, Volume 36, Issue 2 (2024)

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Volume 36, 2024 Vol 35, 2023 Vol 34, 2022 Vol 33, 2021 Vol 32, 2020 Vol 31, 2019 Vol 30, 2018 Vol 29, 2017 Vol 28, 2016 Vol 27, 2015 Vol 26, 2014 Vol 25, 2013 Vol 24, 2012 Vol 23, 2010-2011 Vol 22, 2009-2010 Vol 21, 2008-2009 Vol 20, 2007-2008 Vol 19, 2006-2007 Vol 18, 2005-2006 Vol 17, 2004-2005 Vol 16, 2004 Vol 15, 2002-2003 Vol 14, 2002 Vol 13, 2000-2001 Vol 12, 1999-2000 Vol 11, 1999 Vol 10, 1998-1999 Vol 9, 1996-1997 Vol 8, 1995-1996 Vol 7, 1994-1995 Vol 6, 1993-1994 Vol 5, 1993 Vol 4, 1992 Vol 3, 1991 Vol 2, 1989-1990 Vol 1, 1988-1989

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Articles

Article

Can You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans

Gert-Jan Schoenmakers, Jihane Hachimi & Helen de Hoop

Pages: 99-114

Published online: 05 Jun 2023

AbstractforCan You Make a Difference? The Use of (In)Formal Address Pronouns in Advertisement Slogans | Full Text | References | PDF (1.6 MB) | EPUB

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Article

Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market

Sridhar Samu, Tanmay Chattopadhyay & Anubhav Mishra

Pages: 115-131

Published online: 14 Jun 2023

AbstractforRole of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market | Full Text | References | PDF (1.1 MB) | EPUB

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Article

The Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets

Abhinav Sharma, Deepak Singh & Richa Misra

Pages: 132-150

Published online: 29 May 2023

AbstractforThe Role of Positive Anticipated Emotions in Influencing Purchase Intentions of Battery Electric Cars in Emerging Markets | Full Text | References | PDF (2.3 MB) | EPUB

350 Views
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Article

The Impact of Store Brands on Intangible Aspects of Consumer Welfare

Peter J. Boyle & Juyoung Kim

Pages: 151-165

Published online: 31 May 2023

AbstractforThe Impact of Store Brands on Intangible Aspects of Consumer Welfare | Full Text | References | PDF (1.1 MB) | EPUB

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Article

Elísabet Mora, Inés Küster & Natalia Vila

Pages: 166-179

Published online: 08 May 2023

AbstractforIs Cause-Related Marketing all the Same for Different Cultures? | Full Text | References | PDF (1.3 MB) | EPUB

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Article

Attitudes toward Ethical Consumption in Clothing: Comparing Peruvian and Portuguese Consumers

Cristela Maia Bairrada, Arnaldo Fernandes de Matos Coelho & Jacinta Raquel Miguel Moreira

Pages: 180-196

Published online: 18 Apr 2023

AbstractforAttitudes toward Ethical Consumption in Clothing: Comparing Peruvian and Portuguese Consumers | Full Text | References | PDF (1.2 MB) | EPUB

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Journal of International Consumer Marketing (Vol.36, Iss.2, 2024)

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