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Quality Assurance
Good Practice, Regulation, and Law
Volume 11, 2005 - Issue 2-4
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Original Articles

Evaluation of Customer Satisfaction Level of Different Projects

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Pages 75-84 | Published online: 24 Feb 2007
 

ABSTRACT

Customer satisfaction as the key element for success in business is a major concern for any industry. In this paper we propose a customer satisfaction index using principal component analysis for a software solution company. This index was used as an input to the marketing division to identify their potential customers from their past experience. Since this is a very common problem for any industry, the same approach can be used in similar situations.

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