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Editorial

An introduction to the “The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment” special issue

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References

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  • Park, Y. W., Voss, G. B., & Voss, Z. G. (2023). Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing. Journal of the Academy of Marketing Science, 51(1), 174–197. https://doi.org/10.1007/s11747-022-00883-6
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