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Journal overview

The Journal of Global Scholars of Marketing Science (JGSMS) is a globally recognized research publication that focuses on the latest developments and emerging topics in the field of marketing and marketing research practice. JGSMS prioritizes immediacy and current interest in its high-quality papers, which welcome fresh and innovative perspectives from academic, practitioner, and public policy viewpoints. JGSMS publishes research reports, reviews, and commentaries. Thematic special issues appear regulary.

The key subject areas and topics covered in JGSMS are: consumer research, consumer behaviour, choice models, cross-cultural research, psychology, sales and advertising, marketing ethics, responsibility and sustainability, brand management, marketing communications, and statistics.
JGSMS is the official journal of the Korean Scholars of Marketing Science.
Peer Review and Integrity Statement

Journal of Global Scholars of Marketing Science is an international, peer-reviewed journal that publishes high-quality, original research contributions to scientific knowledge. All manuscript submissions are subject to initial appraisal by the Editor, and, if found suitable for further consideration, to peer review by independent, anonymous expert referees. All peer review is double anonymized, and submission is online via Manuscript Central.

"Comment" articles and Research "Note" articles will be reviewed by an editor and two reviewers from the editorial review board. The review process is supportive rather than evaluative. The acceptance criteria will primarily revolve around determining whether the paper has the potential to provoke fresh thoughts and engage a significant portion of the readership regarding the specified topic and questions. Papers will undergo a double anonymized peer review process, resulting in either a conditional acceptance or rejection decision. Accepted papers will be published in the earliest available issue following their acceptance.

The Journal of Global Scholars of Marketing Science is a member of the Committee on Publication Ethics (COPE). We work closely with the Committee of Publication Ethics (COPE), a charity dedicated to promoting the integrity of peer-reviewed publications in science. Authors submitting to a Taylor & Francis journal should be aware that their manuscripts may be submitted to CrossCheck at any point during the peer review or production processes.

Authors can choose to publish gold open access in this journal.

Read the Instructions for Authors for information on how to submit your article.

Read full aims and scope

Latest issues

Previous issue

Cover image for Journal of Global Scholars of Marketing Science, Volume 34, Issue 1
Volume 34, Issue 1, 2024

The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment

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Partial Access