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Journal of Global Scholars of Marketing Science

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Journal of Global Scholars of Marketing Science, Volume 34, Issue 1 (2024)

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Journal of Global Scholars of Marketing Science, Volume 34, Issue 1 (2024)

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Volume 34, 2024 Vol 33, 2023 Vol 32, 2022 Vol 31, 2021 Vol 30, 2020 Vol 29, 2019 Vol 28, 2018 Vol 27, 2017 Vol 26, 2016 Vol 25, 2015 Vol 24, 2014 Vol 23, 2013 Vol 22, 2012 Vol 21, 2011 Vol 21, 2011 Vol 20, 2010 Vol 19, 2009 Vol 18, 2008 Vol 17, 2007 Vol 16, 2006 Vol 15, 2005 Vol 14, 2004 Vol 13, 2004 Vol 12, 2003 Vol 11, 2003 Vol 10, 2002 Vol 9, 2002 Vol 8, 2001 Vol 7, 2001 Vol 6, 2000 Vol 5, 2000 Vol 4, 1999 Vol 3, 1999 Vol 2, 1998 Vol 1, 1998

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The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment

Editorial

An introduction to the “The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment” special issue

Ania Izabela Rynarzewska, John F. (Jeff) Tanner Jr. & Diane R. Edmondson

Pages: 1-4

Published online: 15 Jan 2024

First Page PreviewforAn introduction to the “The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment” special issue | Full Text | References | PDF (195.2 KB) | EPUB

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Article

Being inclusive means being accessible: Problems with digital media for visually impaired consumers

Mary Anne Raymond, Hillary Ruth Smith & Les Carlson

Pages: 5-18

Published online: 15 Jan 2024

AbstractforBeing inclusive means being accessible: Problems with digital media for visually impaired consumers | Full Text | References | PDF (343.5 KB) | EPUB

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From racialized brands to authentic brands: Dynamic conceptual blending

Esi A. Elliot, Carmina Cavazos & Ai Ming Chow

Pages: 19-44

Published online: 15 Jan 2024

AbstractforFrom racialized brands to authentic brands: Dynamic conceptual blending | Full Text | References | PDF (545.7 KB) | EPUB

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The effect of equity initiatives by gendered brands

Dolph F. Nelson IV, Laura Boman & Ganga S. Urumutta Hewage

Pages: 45-56

Published online: 14 Aug 2023

AbstractforThe effect of equity initiatives by gendered brands | Full Text | References | PDF (311.5 KB) | EPUB

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Article

Let’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales

Robert D. Evans Jr, I. Karabas, Y. Andonova & L. Nochebuena-Evans

Pages: 57-70

Published online: 15 Jan 2024

AbstractforLet’s not talk about men: When meaningful female-to-female interaction and dialogue drive higher box office sales | Full Text | References | PDF (2.1 MB) | EPUB

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Antecedents and consequences of the disability stigma for frontline employees: A qualitative study

Landon M. McFarland & Joanne M. Tran

Pages: 71-89

Published online: 15 Jan 2024

AbstractforAntecedents and consequences of the disability stigma for frontline employees: A qualitative study | Full Text | References | PDF (415 KB) | EPUB

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Article

Effects of empathy and egoism on CSR perceptions and consumer buycotts: Lessons learned during global crisis in support of equitable business practices

Ania Izabela Rynarzewska, Stephen A. LeMay, Marilyn M. Helms & Eliza Hetrick

Pages: 90-107

Published online: 15 Jan 2024

AbstractforEffects of empathy and egoism on CSR perceptions and consumer buycotts: Lessons learned during global crisis in support of equitable business practices | Full Text | References | PDF (814.7 KB) | EPUB

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A micro-level perspective to fostering IDEAs in the classroom and beyond

Somjit Barat

Pages: 108-122

Published online: 21 Aug 2023

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Journal of Global Scholars of Marketing Science (Vol.34, Iss.1, 2024)

The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment

The role of inclusion, diversity, equity, & access (IDEA) in today’s global marketing environment

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