Journal of Global Scholars of Marketing Science, Volume 34, Issue 2 (2024)

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Journal of Global Scholars of Marketing Science, Volume 34, Issue 2 (2024)

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Articles

Article
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers
Wonbae Pang, Eunju Ko & Minjung Cho
Pages: 123-142
Published online: 11 Mar 2024
AbstractforThe effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers | Full Text | References | PDF (569.4 KB) | EPUB
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Article
Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness
Yiru Wang, César Zamudio, Hua Meng & Robert D. Jewell
Pages: 143-162
Published online: 06 Nov 2023
AbstractforShort and sweet: How product quality uncertainty, review length and richness shape review helpfulness | Full Text | References | PDF (1.6 MB) | EPUB | Supplemental
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Article
Switch or continue to use? An empirical investigation into mobile payment applications
Monica Law, Mark Ng & Yuk-Kwan Sarah Lai
Pages: 163-185
Published online: 06 Dec 2023
AbstractforSwitch or continue to use? An empirical investigation into mobile payment applications | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement
Elif Idemen & A. Banu Elmadag
Pages: 186-206
Published online: 03 Mar 2024
AbstractforBeyond looks: How designer cues win over customers through social value, self-expression, and design involvement | Full Text | References | PDF (1,012.3 KB) | EPUB
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Article
Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Suhaib Ahmed, Abdul Ghaffar, Syed Shahid Zaheer Zaidi, Tahir Islam, Muhammad Mumtaz Khan, Fazila Islam, Tomas Kincl & Altaf Ahmed Sheikh
Pages: 207-230
Published online: 04 Mar 2024
AbstractforInfluencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty | Full Text | References | PDF (742.7 KB) | EPUB
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Article
‘From fail to prevail’ : How a salesperson’s communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Jieqiong Luo, Je Eun Yoo & Jeong Eun Park
Pages: 231-252
Published online: 08 Mar 2024
Abstractfor‘From fail to prevail’ : How a salesperson’s communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal | Full Text | References | PDF (742 KB) | EPUB | Supplemental
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Article
Exploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization
Manojit Chattopadhyay & Debdatta Pal
Pages: 253-282
Published online: 08 Mar 2024
AbstractforExploring the strategic role of Marketer-Generated-Content analytics towards Airbnb hosts sales optimization | Full Text | References | PDF (1.3 MB) | EPUB | Supplemental
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Article
Beyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles
Apiradee Wongkitrungrueng, Krittinee Nuttavuthisit & Sankar Sen
Pages: 283-304
Published online: 06 Nov 2023
AbstractforBeyond skin-deep: Triple roles of salesperson attractiveness and consumer bargaining styles | Full Text | References | PDF (627.4 KB) | EPUB
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