International Journal of Advertising, Volume 17, Issue 1 (1998)

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International Journal of Advertising, Volume 17, Issue 1 (1998)

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Commercial Sponsorship

Editorials

Editorial
Editorial
Judie Lannon
Page: 2
Published online: 02 Mar 2015
CitationforEditorial | PDF (67 KB)
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Original Articles

Article
Current developments & future directions in sponsorship
Tony Meenaghan
Pages: 3-28
Published online: 02 Mar 2015
AbstractforCurrent developments & future directions in sponsorship | References | PDF (1.3 MB)
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Article
Sports sponsorship development in leading Canadian companies: issues & trends
Des Thwaites, Rafael Aguilar-Manjarrez & Callum Kidd
Pages: 29-49
Published online: 02 Mar 2015
AbstractforSports sponsorship development in leading Canadian companies: issues & trends | References | PDF (1.1 MB)
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Article
Focusing commercial sponsorship on the internal corporate audience
Eoin Grimes & Tony Meenaghan
Pages: 51-74
Published online: 02 Mar 2015
AbstractforFocusing commercial sponsorship on the internal corporate audience | References | PDF (2.1 MB)
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Article
The impact of Olympic sponsorship on corporate image
Horst Stipp (Director)
Pages: 75-87
Published online: 02 Mar 2015
AbstractforThe impact of Olympic sponsorship on corporate image | References | PDF (629.4 KB)
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Article
Brand affinity & television programme sponsorship
Mike Bloxham
Pages: 89-98
Published online: 02 Mar 2015
AbstractforBrand affinity & television programme sponsorship | References | PDF (590.1 KB)
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Article
When football came home: a case history of the sponsorship activity at Euro '96
Simon Easton (Associate director) & Penny Mackie (Vice president)
Pages: 99-114
Published online: 02 Mar 2015
AbstractforWhen football came home: a case history of the sponsorship activity at Euro '96 | PDF (1.5 MB)
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Article
Survey of European advertising expenditure 1980–1996
Toby Howard (Editor)
Pages: 115-124
Published online: 02 Mar 2015
AbstractforSurvey of European advertising expenditure 1980–1996 | PDF (612.2 KB)
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Article
Notes for Contributors
Page: 125
Published online: 02 Mar 2015
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