International Journal of Advertising, Volume 43, Issue 4 (2024)

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International Journal of Advertising, Volume 43, Issue 4 (2024)

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Icoria Special Section 2022

Editorial

Editorial
A little context, please! Understanding consumer responses to online advertising
Martin Eisend, Liselot Hudders & Sara Rosengren
Pages: 601-602
Published online: 25 Mar 2024
CitationforA little context, please! Understanding consumer responses to online advertising | Full Text | References | PDF (145.4 KB) | EPUB
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Free Access

Research Articles

Article
Cross-media advertising strategies and brand attitude: the role of cognitive load
Leonidas Hatzithomas, Fotini Theodorakioglou, Kostoula Margariti & Christina Boutsouki
Pages: 603-636
Published online: 01 Sep 2023
AbstractforCross-media advertising strategies and brand attitude: the role of cognitive load | Full Text | References | PDF (5.4 MB) | EPUB
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Article
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study
Cristian Buzeta, Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker
Pages: 637-671
Published online: 27 May 2023
AbstractforBranded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study | Full Text | References | PDF (8.7 MB) | EPUB
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Article
The development and testing of a pictogram signaling advertising in online videos
Sophie C. Boerman, Esther Rozendaal & Eva A. van Reijmersdal
Pages: 672-691
Published online: 07 Aug 2023
AbstractforThe development and testing of a pictogram signaling advertising in online videos | Full Text | References | PDF (1.7 MB) | EPUB | Supplemental
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Open Access
Article
Examining the effects of addressable TV advertising on children and their parents
Nancy H. Brinson, Steven Holiday, Haseon Park & Yuanwei Lyu
Pages: 692-715
Published online: 26 Aug 2023
AbstractforExamining the effects of addressable TV advertising on children and their parents | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
Laura De Kerpel, Anneleen Van Kerckhove & Tina Tessitore
Pages: 716-745
Published online: 02 Oct 2023
AbstractforCan you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Fear or humor? The effects of negatively framed visual hyperbole in advertising
Ying Huang
Pages: 746-774
Published online: 25 Sep 2023
AbstractforFear or humor? The effects of negatively framed visual hyperbole in advertising | Full Text | References | PDF (4.4 MB) | EPUB
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