Special issues
Browse all special issues from International Journal of Advertising.
Icoria Special Section 2022
Volume 43, Issue 4, 2024 pages 601-774
The Role of Sustainability in Advertising
Volume 43, Issue 1, 2024 pages 1-230
Conspicuous and Inconspicuous Consumption of Luxury Goods in a Digital World: Implications for Advertisers
Volume 42, Issue 7, 2023 pages 1145-1238
IJA 40th anniversary special Issue
Volume 42, Issue 1, 2023 pages 1-260
Future of Advertising
Volume 41, Issue 5, 2022 pages 823-969
Advertising & Corporate Social Responsibility
Volume 41, Issue 2, 2022 pages 205-381
Influencer Marketing
Volume 41, Issue 1, 2022 pages 1-204
Digital transformation and advertising
Volume 40, Issue 8, 2021 pages 1245-1401
How Advertising Helps or Hinders Well-Being; Guest Editors: Marla Royne Stafford and Kathrynn Pounders
Volume 40, Issue 4, 2021 pages 487-681
Icoria Special Issue ; Guest editors: Sara Rosengren and Martin Eisend
Volume 40, Issue 1, 2021 pages 1-143
Advertising in China ; Guest Editors: Shaoming Zou and Lefa Teng
Volume 39, Issue 8, 2020 pages 1181-1350
Luxury Brand Advertising; Guest Editor: Dr. Eunju Ko
Volume 39, Issue 6, 2020 pages 757-887
Special Issue on Leveraged Marketing Communications, Guest Editors: Sukki Yoon and Yung Kyun Choi
Volume 39, Issue 4, 2020 pages 445-586
Native and Covert Advertising Formats; Guest Editor: Dr. Nathaniel J. Evans and Dr. Bartosz W. Wojdynski
Volume 39, Issue 1, 2020 pages 1-186
Special Issue on Humor in Advertising, Guest Editors: Marc G. Weinberger, Charles S. Gulas
Volume 38, Issue 7, 2019 pages 909-1066
New trends in digital and social media advertising, Guest Editor: Dr. Chang-Hoan Cho, Dr. Jin Seong Park
Volume 38, Issue 6, 2019 pages 821-907
Contemporary Advertising Studies in Asia, Guest Editor: Jong-Ho Lee,Ji Hee Song
Volume 38, Issue 4, 2019 pages 507-647
Electronic Word-of-Mouth
Volume 37, Issue 1, 2018 pages 1-164
Marketing Communications in Latin America
Volume 36, Issue 6, 2017 pages 829-ebi
International Conference on Research in Advertising (ICORIA) 2016
Volume 36, Issue 5, 2017 pages 659-828
International Conference on Research in Advertising (ICORIA) 2015
Volume 36, Issue 1, 2017 pages 1-205
Gender Issue in Advertising
Volume 35, Issue 5, 2016 pages 759-906
Social and Environmental Issues in Advertising
Volume 35, Issue 1, 2016 pages 1-166
Persuasion in advertising
Volume 34, Issue 1, 2015 pages 1-176
Food Advertising: Current Issues
Volume 19, Issue 4, 2000 pages 427-551
New Communications Technologies
Volume 19, Issue 5, 2000 pages 553-682
Commercial Sponsorship
Volume 17, Issue 1, 1998 pages 2-125
Advertising Effectiveness Research Forum
Volume 17, Issue 4, 1998 pages 402-521
Brands and Valuations
Volume 9, Issue 2, 1990 pages ii-188
Special Report: The Impact of Tobacco Advertising
Volume 9, Issue sup1, 1990 pages ii-95
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