International Journal of Advertising, Volume 19, Issue 4 (2000)

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International Journal of Advertising, Volume 19, Issue 4 (2000)

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Food Advertising: Current Issues

Guest Editorial

Guest editorial
Brian M. Young
Pages: 427-428
Published online: 02 Mar 2015
CitationforGuest editorial | PDF (110.4 KB)
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Original Articles

Article
Standardisation versus cultural adaptation in food advertising: insights from a two-culture market
Marie-Cécile Cervellon & Laurette Dubé
Pages: 429-447
Published online: 02 Mar 2015
AbstractforStandardisation versus cultural adaptation in food advertising: insights from a two-culture market | References | PDF (1.1 MB)
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Article
Causes and consequences of follower firms' low-fat food advertising spending
Scott G. Dacko
Pages: 449-470
Published online: 02 Mar 2015
AbstractforCauses and consequences of follower firms' low-fat food advertising spending | References | PDF (1.2 MB)
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Article
Consumer perceptions of fluid milk advertising in Taiwan
Jane Lu Hsu & Gary Shang-Min Liu
Pages: 471-486
Published online: 02 Mar 2015
AbstractforConsumer perceptions of fluid milk advertising in Taiwan | References | PDF (948.3 KB)
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Article
Television advertising and classes of food products consumed in a paediatric population
Howard Taras, Michelle Zive, Philip Nader, Charles C. Berry, Tricia Hoy & Christy Boyd
Pages: 487-493
Published online: 02 Mar 2015
AbstractforTelevision advertising and classes of food products consumed in a paediatric population | References | PDF (360.2 KB)
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Article
Children's categorisation of foods
Brian M. Young
Pages: 495-508
Published online: 02 Mar 2015
First Page PreviewforChildren's categorisation of foods | References | PDF (758.1 KB)
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Article
The Ethical Advertising Covenant: regulating ageism in UK advertising
Marylyn Carrigan & Isabelle Szmigin
Pages: 509-528
Published online: 02 Mar 2015
AbstractforThe Ethical Advertising Covenant: regulating ageism in UK advertising | References | PDF (1.2 MB)
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Article
International advertising strategies of multinational enterprises in the Middle East
T.C. Melewar, Sarah Turnbull & George Balabanis
Pages: 529-547
Published online: 02 Mar 2015
AbstractforInternational advertising strategies of multinational enterprises in the Middle East | References | PDF (1.2 MB)
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Book Reviews

Book Review
Book review
Ian Grant
Pages: 549-550
Published online: 02 Mar 2015
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Original Articles

Article
Notes for Contributors
Page: 551
Published online: 02 Mar 2015
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