International Journal of Advertising, Volume 35, Issue 1 (2016)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

International Journal of Advertising, Volume 35, Issue 1 (2016)

See all volumes and issues
Vol 43, 2024 Vol 42, 2023 Vol 41, 2022 Vol 40, 2021 Vol 39, 2020 Vol 38, 2019 Vol 37, 2018 Vol 36, 2017 Volume 35, 2016 Vol 34, 2015 Vol 33, 2014 Vol 32, 2013 Vol 31, 2012 Vol 30, 2011 Vol 29, 2010 Vol 28, 2009 Vol 27, 2008 Vol 26, 2007 Vol 25, 2006 Vol 24, 2005 Vol 23, 2004 Vol 22, 2003 Vol 21, 2002 Vol 20, 2001 Vol 19, 2000 Vol 18, 1999 Vol 17, 1998 Vol 16, 1997 Vol 15, 1996 Vol 14, 1995 Vol 13, 1994 Vol 12, 1993 Vol 11, 1992 Vol 10, 1991 Vol 9, 1990 Vol 8, 1989 Vol 7, 1988 Vol 6, 1987 Vol 5, 1986 Vol 4, 1985 Vol 3, 1984 Vol 2, 1983 Vol 1, 1982
Download citations Download PDFs Download issue

Social and Environmental Issues in Advertising

Introduction

Introduction
Introduction to the special issue on social and environmental issues in advertising
Sukki Yoon & Sangdo Oh
Pages: 1-3
Published online: 18 Jan 2016
First Page PreviewforIntroduction to the special issue on social and environmental issues in advertising | Full Text | References | PDF (49.2 KB)
  • 4521 Views
  • 14 CrossRef citations
  • 0Altmetric
Free Access

Original Articles

Article
Pro-environment advertising messages: the role of regulatory focus
Namita Bhatnagar & Jane McKay-Nesbitt
Pages: 4-22
Published online: 03 Nov 2015
AbstractforPro-environment advertising messages: the role of regulatory focus | Full Text | References | PDF (162.5 KB)
  • 1938 Views
  • 34 CrossRef citations
  • 0Altmetric
Article
How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting
Yohan Kim, Sunyoung Yun, Joosung Lee & Eunju Ko
Pages: 23-41
Published online: 20 Oct 2015
AbstractforHow consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting | Full Text | References | PDF (307 KB)
  • 2924 Views
  • 55 CrossRef citations
  • 0Altmetric
Article
‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands
Kacy K. Kim, Jerome D. Williams & Gary B. Wilcox
Pages: 42-60
Published online: 16 Sep 2015
Abstractfor‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands | Full Text | References | PDF (156.5 KB)
  • 841 Views
  • 9 CrossRef citations
  • 0Altmetric
Article
Do bans on illuminated on-premise signs matter? Balancing environmental impact with the impact on businesses
Charles R. Taylor & Matthew E. Sarkees
Pages: 61-73
Published online: 09 Jul 2015
AbstractforDo bans on illuminated on-premise signs matter? Balancing environmental impact with the impact on businesses | Full Text | References | PDF (125.2 KB)
  • 240 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
Impact of fear appeals on pro-environmental behavior and crucial determinants
Mei-Fang Chen
Pages: 74-92
Published online: 03 Nov 2015
AbstractforImpact of fear appeals on pro-environmental behavior and crucial determinants | Full Text | References | PDF (176.2 KB)
  • 5991 Views
  • 93 CrossRef citations
  • 0Altmetric
Article
Effort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea
Sukki Yoon, Yeonshin Kim & Tae Hyun Baek
Pages: 93-105
Published online: 24 Jul 2015
AbstractforEffort investment in persuasiveness: a comparative study of environmental advertising in the United States and Korea | Full Text | References | PDF (202.3 KB)
  • 839 Views
  • 32 CrossRef citations
  • 0Altmetric
Article
The effect of non-stereotypical gender role advertising on consumer evaluation
Kyounghee Chu, Doo-Hee Lee & Ji Yoon Kim
Pages: 106-134
Published online: 27 Nov 2015
AbstractforThe effect of non-stereotypical gender role advertising on consumer evaluation | Full Text | References | PDF (488.7 KB)
  • 5762 Views
  • 44 CrossRef citations
  • 0Altmetric
Article
In distrust of merits: the negative effects of astroturfs on people's prosocial behaviors
Jungyun Kang, Hyungsin Kim, Hosang Chu, Charles H. Cho & Hakkyun Kim
Pages: 135-148
Published online: 19 Oct 2015
AbstractforIn distrust of merits: the negative effects of astroturfs on people's prosocial behaviors | Full Text | References | PDF (165.2 KB)
  • 573 Views
  • 8 CrossRef citations
  • 0Altmetric
Article
Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement
Davide C. Orazi, Liliana L. Bove & Jing Lei
Pages: 149-166
Published online: 19 Oct 2015
AbstractforEmpowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement | Full Text | References | PDF (256.3 KB)
  • 1083 Views
  • 14 CrossRef citations
  • 0Altmetric

Explore articles