International Journal of Advertising, Volume 35, Issue 5 (2016)

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International Journal of Advertising, Volume 35, Issue 5 (2016)

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Gender Issue in Advertising

Editorial

Editorial
Gender stereotypes in advertising: exploring new directions
Yorgos C. Zotos & Stacy Landreth Grau
Pages: 759-760
Published online: 21 Jul 2016
CitationforGender stereotypes in advertising: exploring new directions | Full Text | References | PDF (40.1 KB)
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Original Articles

Article
Gender stereotypes in advertising: a review of current research
Stacy Landreth Grau & Yorgos C. Zotos
Pages: 761-770
Published online: 11 Jul 2016
AbstractforGender stereotypes in advertising: a review of current research | Full Text | References | PDF (109.2 KB)
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Article
Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective
Antigone G. Kyrousi, George G. Panigyrakis & Anastasios P. Panopoulos
Pages: 771-798
Published online: 08 Feb 2016
AbstractforAttitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective | Full Text | References | PDF (404.1 KB)
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Article
A normative approach to motivating savings behavior: the moderating effects of attention to social comparison information
Hye Jin Yoon, Carrie La Ferle & Steven M. Edwards
Pages: 799-822
Published online: 19 Feb 2016
AbstractforA normative approach to motivating savings behavior: the moderating effects of attention to social comparison information | Full Text | References | PDF (242.5 KB)
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Article
Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals
Hojoon Choi, Kyunga Yoo, Tom Reichert & Michael S. LaTour
Pages: 823-845
Published online: 03 Mar 2016
AbstractforDo feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals | Full Text | References | PDF (260.2 KB)
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Article
Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Bruce A. Huhmann & Yam B. Limbu
Pages: 846-863
Published online: 21 Mar 2016
AbstractforInfluence of gender stereotypes on advertising offensiveness and attitude toward advertising in general | Full Text | References | PDF (218.2 KB)
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Article
Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?
Kasey Windels
Pages: 864-887
Published online: 21 Mar 2016
AbstractforStereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements? | Full Text | References | PDF (193.1 KB)
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Article
A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials
Leonidas Hatzithomas, Christina Boutsouki & Paschalina Ziamou
Pages: 888-906
Published online: 22 Mar 2016
AbstractforA longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials | Full Text | References | PDF (186.2 KB)
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