International Journal of Advertising, Volume 36, Issue 6 (2017)

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International Journal of Advertising, Volume 36, Issue 6 (2017)

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Marketing Communications in Latin America

Editorial

Editorial
Introduction to the IJA special issue Latin America
Stephan Dahl
Pages: 829-830
Published online: 26 Oct 2017
CitationforIntroduction to the IJA special issue Latin America | Full Text | References | PDF (189 KB)
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Articles

Article
Creativity identity in Colombia: the advertising creatives’ perspective
David Roca, Bradley Wilson, Andres Barrios & Omar Muñoz-Sánchez
Pages: 831-851
Published online: 19 Sep 2017
AbstractforCreativity identity in Colombia: the advertising creatives’ perspective | Full Text | References | PDF (503 KB)
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Article
Identifying the factors that influence eWOM in SNSs: the case of Chile
Pablo Farías
Pages: 852-869
Published online: 24 Aug 2017
AbstractforIdentifying the factors that influence eWOM in SNSs: the case of Chile | Full Text | References | PDF (480.4 KB)
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Article
Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Albena Pergelova & Fernando Angulo-Ruiz
Pages: 870-892
Published online: 22 Aug 2017
AbstractforComparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector | Full Text | References | PDF (549.7 KB)
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Article
Online advertising disclaimers in unregulated markets: use of disclaimers by multinational and local companies in the Brazilian toy industry
Andres Rodriguez Veloso, Diogo Hildebrand & Katherine Braun Galvão Bueno Sresnewsky
Pages: 893-909
Published online: 22 Sep 2017
AbstractforOnline advertising disclaimers in unregulated markets: use of disclaimers by multinational and local companies in the Brazilian toy industry | Full Text | References | PDF (431.4 KB)
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Article
Getting the sustainability message across: an endorsed Colombian environmental cinematographic strategy
Andrés Barrios, Bradley Wilson & Claudia Arias
Pages: 910-927
Published online: 01 Sep 2017
AbstractforGetting the sustainability message across: an endorsed Colombian environmental cinematographic strategy | Full Text | References | PDF (370.6 KB)
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Article
Comparing children's explicit and implicit understanding of advertising and placement on TV
Rodrigo Uribe & Alejandra Fuentes-García
Pages: 928-944
Published online: 26 Oct 2017
AbstractforComparing children's explicit and implicit understanding of advertising and placement on TV | Full Text | References | PDF (509 KB)
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Article
Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil
Isabell Koinig, Sandra Diehl & Barbara Mueller
Pages: 945-974
Published online: 18 Sep 2017
AbstractforAre pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil | Full Text | References | PDF (774.5 KB)
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Article
Should I say it in English? Exploring language effects on print advertising among Latin American bilinguals
Cecilia M. O. Alvarez, Rodrigo Uribe & Ricardo León De-La-Torre
Pages: 975-993
Published online: 20 Dec 2017
AbstractforShould I say it in English? Exploring language effects on print advertising among Latin American bilinguals | Full Text | References | PDF (582.3 KB)
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Addendum
Addendum
Page: 994
Published online: 20 Dec 2017
CitationforAddendum | Full Text | PDF (92 KB)
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Editorial Board

Editorial Board
Page: ebi
Published online: 26 Oct 2017
CitationforEditorial Board | Full Text | PDF (97.4 KB)
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