International Journal of Advertising, Volume 37, Issue 1 (2018)

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International Journal of Advertising, Volume 37, Issue 1 (2018)

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Electronic Word-of-Mouth

Articles

Article
The current state of knowledge on electronic word-of-mouth in advertising research
Shu-Chuan Chu & Juran Kim
Pages: 1-13
Published online: 29 Jan 2018
AbstractforThe current state of knowledge on electronic word-of-mouth in advertising research | Full Text | References | PDF (341.4 KB)
  • 5377 Views
  • 99 CrossRef citations
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Article
#Me and brands: understanding brand-selfie posters on social media
Yongjun Sung, Eunice Kim & Sejung Marina Choi
Pages: 14-28
Published online: 05 Sep 2017
Abstractfor#Me and brands: understanding brand-selfie posters on social media | Full Text | References | PDF (352.1 KB)
  • 2893 Views
  • 39 CrossRef citations
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Article
Understanding the effects of different review features on purchase probability
Su Jung Kim, Ewa Maslowska & Edward C. Malthouse
Pages: 29-53
Published online: 03 Jul 2017
AbstractforUnderstanding the effects of different review features on purchase probability | Full Text | References | PDF (681.6 KB)
  • 2235 Views
  • 60 CrossRef citations
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Article
Preannouncement messages: impetus for electronic word-of-mouth
Hao Zhang & Yung Kyun Choi
Pages: 54-70
Published online: 09 Nov 2017
AbstractforPreannouncement messages: impetus for electronic word-of-mouth | Full Text | References | PDF (567.3 KB)
  • 631 Views
  • 5 CrossRef citations
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Article
The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands
Jiye Shin, Heeju Chae & Eunju Ko
Pages: 71-85
Published online: 04 Jan 2018
AbstractforThe power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands | Full Text | References | PDF (492 KB)
  • 3838 Views
  • 31 CrossRef citations
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Article
Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat
Yaeri Kim, Yookyung Park, Youseok Lee & Kiwan Park
Pages: 86-104
Published online: 24 Oct 2017
AbstractforDo we always adopt Facebook friends’ eWOM postings? The role of social identity and threat | Full Text | References | PDF (878.8 KB)
  • 1462 Views
  • 22 CrossRef citations
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Article
When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type
Mikyoung Kim & Doori Song
Pages: 105-124
Published online: 12 Jul 2017
AbstractforWhen brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type | Full Text | References | PDF (447.1 KB)
  • 5360 Views
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Article
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions
Manu Bhandari & Shelly Rodgers
Pages: 125-141
Published online: 31 Jul 2017
AbstractforWhat does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions | Full Text | References | PDF (411 KB)
  • 4593 Views
  • 75 CrossRef citations
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Article
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Jameson L. Hayes, Yan Shan & Karen Whitehill King
Pages: 142-164
Published online: 23 Aug 2017
AbstractforThe interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour | Full Text | References | PDF (588.7 KB)
  • 1424 Views
  • 29 CrossRef citations
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