International Journal of Advertising, Volume 38, Issue 4 (2019)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

International Journal of Advertising, Volume 38, Issue 4 (2019)

See all volumes and issues
Vol 43, 2024 Vol 42, 2023 Vol 41, 2022 Vol 40, 2021 Vol 39, 2020 Volume 38, 2019 Vol 37, 2018 Vol 36, 2017 Vol 35, 2016 Vol 34, 2015 Vol 33, 2014 Vol 32, 2013 Vol 31, 2012 Vol 30, 2011 Vol 29, 2010 Vol 28, 2009 Vol 27, 2008 Vol 26, 2007 Vol 25, 2006 Vol 24, 2005 Vol 23, 2004 Vol 22, 2003 Vol 21, 2002 Vol 20, 2001 Vol 19, 2000 Vol 18, 1999 Vol 17, 1998 Vol 16, 1997 Vol 15, 1996 Vol 14, 1995 Vol 13, 1994 Vol 12, 1993 Vol 11, 1992 Vol 10, 1991 Vol 9, 1990 Vol 8, 1989 Vol 7, 1988 Vol 6, 1987 Vol 5, 1986 Vol 4, 1985 Vol 3, 1984 Vol 2, 1983 Vol 1, 1982
Download citations Download PDFs Download issue

Contemporary Advertising Studies in Asia, Guest Editor: Jong-Ho Lee,Ji Hee Song

Editorials

Editorial
Editorial: recent trends in advertising and required research in emerging markets—an Asian perspective
Jong-Ho Lee & Ji Hee Song
Pages: 507-510
Published online: 24 Jun 2019
First Page PreviewforEditorial: recent trends in advertising and required research in emerging markets—an Asian perspective | Full Text | References | PDF (355.7 KB) | EPUB
  • 2930 Views
  • 4 CrossRef citations
  • 0Altmetric
Free Access

Articles

Article
The effect of price fluency and duration framing in price advertisements
Kikyoung Park & Gangseog Ryu
Pages: 511-527
Published online: 09 Apr 2019
AbstractforThe effect of price fluency and duration framing in price advertisements | Full Text | References | PDF (1.3 MB) | EPUB
  • 581 Views
  • 7 CrossRef citations
  • 0Altmetric
Article
Text versus pictures in advertising: effects of psychological distance and product type
Yung Kyun Choi, Sukki Yoon, Kacy Kim & Yeonshin Kim
Pages: 528-543
Published online: 08 May 2019
AbstractforText versus pictures in advertising: effects of psychological distance and product type | Full Text | References | PDF (1.4 MB) | EPUB
  • 2746 Views
  • 30 CrossRef citations
  • 0Altmetric
Article
Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency
Sang Yong Bok & Junsang Yeo
Pages: 544-562
Published online: 31 May 2019
AbstractforIndirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency | Full Text | References | PDF (1.4 MB) | EPUB
  • 423 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry
Moon Young Kang, Yonglim Choi & Jeonghye Choi
Pages: 563-576
Published online: 22 Apr 2019
AbstractforThe effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry | Full Text | References | PDF (997.4 KB) | EPUB
  • 2070 Views
  • 17 CrossRef citations
  • 0Altmetric
Article
Asymmetric negative influence of cynicism and skepticism: a study of preventative communication
Hyerin Ryu & Sunkyu Jun
Pages: 577-602
Published online: 03 Apr 2019
AbstractforAsymmetric negative influence of cynicism and skepticism: a study of preventative communication | Full Text | References | PDF (2 MB) | EPUB
  • 818 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
Rival-benefiting effect of advertising: experimental extension and empirical investigation
Tae Ho Song, Sang Yong Kim, Ho Kim & Jin Won Lee
Pages: 603-627
Published online: 31 May 2019
AbstractforRival-benefiting effect of advertising: experimental extension and empirical investigation | Full Text | References | PDF (2 MB) | EPUB
  • 398 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
When are personalized promotions effective? The role of consumer control
Hye Young Kim, Ji Hee Song & Jong-Ho Lee
Pages: 628-647
Published online: 29 Apr 2019
AbstractforWhen are personalized promotions effective? The role of consumer control | Full Text | References | PDF (1.6 MB) | EPUB
  • 1713 Views
  • 9 CrossRef citations
  • 0Altmetric

Explore articles