International Journal of Advertising, Volume 38, Issue 6 (2019)

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International Journal of Advertising, Volume 38, Issue 6 (2019)

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New trends in digital and social media advertising, Guest Editor: Dr. Chang-Hoan Cho, Dr. Jin Seong Park

Introductions

Introduction
Introduction to the special issue: new trends in digital and social media advertising
Chang-Hoan Cho & Jin Seong Park
Pages: 821-823
Published online: 23 Jul 2019
First Page PreviewforIntroduction to the special issue: new trends in digital and social media advertising | Full Text | References | PDF (289.7 KB) | EPUB
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research-article

Article
Social embeddedness of persuasion: effects of cognitive social structures on information credibility assessment and sharing in social media
Dongyoung Sohn & Soyoung Choi
Pages: 824-844
Published online: 12 Jan 2019
AbstractforSocial embeddedness of persuasion: effects of cognitive social structures on information credibility assessment and sharing in social media | Full Text | References | PDF (1.6 MB) | EPUB
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Articles

Article
Advertising nativeness as a function of content and design congruence
Jooyoung Kim, Dongwon Choi & Hanyoung Kim
Pages: 845-866
Published online: 19 Jan 2019
AbstractforAdvertising nativeness as a function of content and design congruence | Full Text | References | PDF (2 MB) | EPUB
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Article
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
Yoonjae Nam, Hyung-Seok Lee & Jong Woo Jun
Pages: 867-885
Published online: 08 Jul 2019
AbstractforThe influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Does mindset matter for using social networking sites?: understanding motivations for and uses of Instagram with growth versus fixed mindset
Young-A Song, So Young Lee & Yoojung Kim
Pages: 886-904
Published online: 15 Jul 2019
AbstractforDoes mindset matter for using social networking sites?: understanding motivations for and uses of Instagram with growth versus fixed mindset | Full Text | References | PDF (1.2 MB) | EPUB
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Calls for Papers

Announcement
Special issue on advertising & corporate social responsibility
Pages: 905-907
Published online: 01 Jul 2019
First Page PreviewforSpecial issue on advertising & corporate social responsibility | Full Text | References | PDF (213.6 KB) | EPUB
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