International Journal of Advertising, Volume 39, Issue 1 (2020)

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International Journal of Advertising, Volume 39, Issue 1 (2020)

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Native and Covert Advertising Formats; Guest Editor: Dr. Nathaniel J. Evans and Dr. Bartosz W. Wojdynski

Editorial

Editorial
An introduction to the special issue on native and covert advertising formats
Nathaniel J. Evans & Bartosz Wojdynski
Pages: 1-3
Published online: 20 Jan 2020
First Page PreviewforAn introduction to the special issue on native and covert advertising formats | Full Text | References | PDF (296 KB) | EPUB
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Articles

Article
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats
Bartosz W. Wojdynski & Nathaniel J. Evans
Pages: 4-31
Published online: 16 Sep 2019
AbstractforThe Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats | Full Text | References | PDF (1.9 MB) | EPUB
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Article
“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research
Ágnes Buvár & Gábor Orosz
Pages: 32-50
Published online: 31 May 2019
Abstractfor“Branded, biased and it wants to sell a product”: typical ad representations influence the effect of ad recognition: a mixed-method research | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Moving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures
Simone Krouwer, Karolien Poels & Steve Paulussen
Pages: 51-73
Published online: 20 Feb 2019
AbstractforMoving Towards Transparency for Native Advertisements on News Websites: A Test of More Detailed Disclosures | Full Text | References | PDF (2.6 MB) | EPUB
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Article
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language
Taylor Jing Wen, Eunice Kim, Linwan Wu & Naa Amponsah Dodoo
Pages: 74-93
Published online: 21 Mar 2019
AbstractforActivating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
Marijke De Veirman & Liselot Hudders
Pages: 94-130
Published online: 11 Feb 2019
AbstractforDisclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising | Full Text | References | PDF (2.9 MB) | EPUB
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Article
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
Jameson L. Hayes, Guy Golan, Brian Britt & Janelle Applequist
Pages: 131-165
Published online: 16 Apr 2019
AbstractforHow advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter | Full Text | References | PDF (3 MB) | EPUB
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Article
User generated content presenting brands on social media increases young adults’ purchase intention
Mira Mayrhofer, Jörg Matthes, Sabine Einwiller & Brigitte Naderer
Pages: 166-186
Published online: 28 Aug 2019
AbstractforUser generated content presenting brands on social media increases young adults’ purchase intention | Full Text | References | PDF (1.5 MB) | EPUB
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