International Journal of Advertising, Volume 39, Issue 8 (2020)

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International Journal of Advertising, Volume 39, Issue 8 (2020)

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Advertising in China ; Guest Editors: Shaoming Zou and Lefa Teng

Introduction

Introduction
Understanding digital advertising and branding: an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Shaoming Zou & Lefa Teng
Pages: 1181-1182
Published online: 31 Dec 2020
CitationforUnderstanding digital advertising and branding: an introduction to the International Journal of Advertising special issue on new developments in advertising in China | Full Text | PDF (236.3 KB) | EPUB
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Articles

Article
Broadcasting and narrowcasting: the impact of affective and cognitive message framing on message persuasiveness
Lianne Foti, Xiajing Zhu, Yige Yuan & Lefa Teng
Pages: 1183-1201
Published online: 23 Apr 2020
AbstractforBroadcasting and narrowcasting: the impact of affective and cognitive message framing on message persuasiveness | Full Text | References | PDF (1.8 MB) | EPUB
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Article
The influence of anthropomorphic communication in social media on the country-of-origin effect
Wenting Feng, Tao Wang & Wenlong Mu
Pages: 1202-1227
Published online: 20 Apr 2020
AbstractforThe influence of anthropomorphic communication in social media on the country-of-origin effect | Full Text | References | PDF (2.8 MB) | EPUB
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Article
Warmth effect in advertising: the effect of male endorsers’ warmth on brand attitude
Hongxia Zhang, Xiaoying Zheng & Xuan Zhang
Pages: 1228-1251
Published online: 21 May 2020
AbstractforWarmth effect in advertising: the effect of male endorsers’ warmth on brand attitude | Full Text | References | PDF (2.1 MB) | EPUB
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Article
The effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture
Hongyan Jiang, Chen Li, Xiuping Li & Leida Li
Pages: 1252-1273
Published online: 23 Apr 2020
AbstractforThe effect of social exclusion on persuasiveness of feelings versus reasons in advertisements: the moderating role of culture | Full Text | References | PDF (1.8 MB) | EPUB
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Article
Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting
Zhuomin Shi, Caiyun Zhang & Liangyu Wu
Pages: 1274-1300
Published online: 21 Apr 2020
AbstractforSales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting | Full Text | References | PDF (2.2 MB) | EPUB
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Article
To gain face or not to lose face: the effect of face message frame on response to public service advertisements
Hanwei Wang, Hongyu Fu & Yuanyuan Wu
Pages: 1301-1321
Published online: 13 May 2020
AbstractforTo gain face or not to lose face: the effect of face message frame on response to public service advertisements | Full Text | References | PDF (2.2 MB) | EPUB
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Article
“Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect
Tung-Ju Wu, Ting Xu, Lydia Qianqian Li & Kuo-Shu Yuan
Pages: 1322-1350
Published online: 20 Apr 2020
Abstractfor“Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect | Full Text | References | PDF (2.2 MB) | EPUB
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