International Journal of Advertising, Volume 40, Issue 8 (2021)

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International Journal of Advertising, Volume 40, Issue 8 (2021)

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Digital transformation and advertising

Editorial

Editorial
Digital transformation and advertising: insights from the 2020 ICAMA-KAS conference
Yuri Seo & Jong-Ho Lee
Pages: 1245-1246
Published online: 13 Nov 2021
CitationforDigital transformation and advertising: insights from the 2020 ICAMA-KAS conference | Full Text | PDF (140.2 KB) | EPUB
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Articles

Article
How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture
Inhye Kim, Yung Kyun Choi & Sungmi Lee
Pages: 1247-1264
Published online: 22 Oct 2021
AbstractforHow do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture | Full Text | References | PDF (964.2 KB) | EPUB
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Article
The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Nayoung Jung & Subin Im
Pages: 1265-1293
Published online: 23 Dec 2021
AbstractforThe mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure | Full Text | References | PDF (1.3 MB) | EPUB
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The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer
Widya Paramita & Felix Septianto
Pages: 1294-1319
Published online: 27 Sep 2021
AbstractforThe benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer | Full Text | References | PDF (2.1 MB) | EPUB
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Article
Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals
WooJin Kim, Yuhosua Ryoo, Sukki Yoon & Kacy Kim
Pages: 1320-1342
Published online: 27 Oct 2021
AbstractforEthical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals | Full Text | References | PDF (1.8 MB) | EPUB
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Article
The adverse effects of mobile devices on willingness to donate and online fundraising outcomes
Sorim Chung & Neil Hair
Pages: 1343-1365
Published online: 18 Oct 2021
AbstractforThe adverse effects of mobile devices on willingness to donate and online fundraising outcomes | Full Text | References | PDF (1.5 MB) | EPUB
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Article
AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion
Jungyong Ahn, Jungwon Kim & Yongjun Sung
Pages: 1366-1384
Published online: 26 Oct 2021
AbstractforAI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion | Full Text | References | PDF (1 MB) | EPUB
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Article
Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance
Boreum Choi, Uiju Choi & Ji Hee Song
Pages: 1385-1401
Published online: 18 Oct 2021
AbstractforMultitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance | Full Text | References | PDF (1.2 MB) | EPUB
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