International Journal of Advertising, Volume 41, Issue 1 (2022)

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International Journal of Advertising, Volume 41, Issue 1 (2022)

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Influencer Marketing

Editorial

Editorial
A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions
Liselot Hudders & Chen Lou
Pages: 1-5
Published online: 25 Feb 2022
First Page PreviewforA new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions | Full Text | References | PDF (379.5 KB) | EPUB
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Articles

Article
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment
Sophie C. Boerman & Céline M. Müller
Pages: 6-29
Published online: 11 Oct 2021
AbstractforUnderstanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment | Full Text | References | PDF (1.4 MB) | EPUB | Supplemental
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Open Access
Article
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
Susanna S. Lee & Benjamin K. Johnson
Pages: 30-53
Published online: 11 Oct 2021
AbstractforAre they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness | Full Text | References | PDF (1.8 MB) | EPUB
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Article
Teenagers’ moral advertising literacy in an influencer marketing context
Emma Sweeney, Margaret-Anne Lawlor & Mairead Brady
Pages: 54-77
Published online: 19 Aug 2021
AbstractforTeenagers’ moral advertising literacy in an influencer marketing context | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
Jung Ah Lee, Sabitha Sudarshan, Kristen L. Sussman, Laura F. Bright & Matthew S. Eastin
Pages: 78-100
Published online: 17 Aug 2021
AbstractforWhy are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Loes Janssen, Alexander P. Schouten & Emmelyn A. J. Croes
Pages: 101-127
Published online: 28 Oct 2021
AbstractforInfluencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification | Full Text | References | PDF (1.9 MB) | EPUB
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Open Access
Article
Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Liselot Hudders & Steffi De Jans
Pages: 128-149
Published online: 15 Nov 2021
AbstractforGender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Sustainable fashion social media influencers and content creation calibration
Jenna Jacobson & Brooke Harrison
Pages: 150-177
Published online: 18 Nov 2021
AbstractforSustainable fashion social media influencers and content creation calibration | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Liselot Hudders, Chen Lou & Marloes de Brabandere
Pages: 178-204
Published online: 21 Oct 2021
AbstractforUnderstanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts | Full Text | References | PDF (1.8 MB) | EPUB
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