International Journal of Advertising, Volume 41, Issue 2 (2022)

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International Journal of Advertising, Volume 41, Issue 2 (2022)

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Advertising & Corporate Social Responsibility

Editorial

Editorial
Introducing a special issue on advertising & corporate social responsibility
Jameson L. Hayes & Brittany R.L. Duff
Pages: 205-209
Published online: 28 Mar 2022
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Articles

Article
Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda
Jameson L. Hayes, Steven Holiday & Haseon Park
Pages: 210-232
Published online: 25 Feb 2022
AbstractforCorporate social responsibility & the advertising strategic planning process: a literature review & research agenda | Full Text | References | PDF (1.2 MB) | EPUB
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Article
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign
Jo-Yun Li, Joon Kyoung Kim & Khalid Alharbi
Pages: 233-257
Published online: 04 Jan 2021
AbstractforExploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign | Full Text | References | PDF (1.9 MB) | EPUB
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Article
Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Damion Waymer, Michaella Walton Gilliland & Joshua B. Barbour
Pages: 258-283
Published online: 12 May 2021
AbstractforExamining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements | Full Text | References | PDF (2.1 MB) | EPUB
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Article
Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response
Yoon Hi Sung, Rachel Esther Lim & Wei-Na Lee
Pages: 284-308
Published online: 23 Jan 2021
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Article
The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands
Jiyoon (Karen) Han & Seungae Lee
Pages: 309-332
Published online: 22 Mar 2021
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Article
Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity
Chang-Won Choi
Pages: 333-353
Published online: 17 Sep 2020
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Article
Examining native CSR advertising as a post-crisis response strategy
Linwan Wu & Holly Overton
Pages: 354-381
Published online: 22 Apr 2021
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