International Journal of Advertising, Volume 41, Issue 5 (2022)

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International Journal of Advertising, Volume 41, Issue 5 (2022)

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Future of Advertising

Editorial

Editorial
Introduction to the special issue on the future of advertising
Sukki Yoon
Pages: 823-826
Published online: 02 Jun 2022
First Page PreviewforIntroduction to the special issue on the future of advertising | Full Text | References | PDF (206.3 KB) | EPUB
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Free Access
Article
Message and media: the future of advertising research and practice in a digital environment
Scott Koslow & David W. Stewart
Pages: 827-849
Published online: 26 Jul 2021
AbstractforMessage and media: the future of advertising research and practice in a digital environment | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving
Tae Hyun Baek, Marat Bakpayev, Sukki Yoon & Seeun Kim
Pages: 850-867
Published online: 13 Dec 2021
AbstractforSmiling AI agents: How anthropomorphism and broad smiles increase charitable giving | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
Riccardo Rialti, Raffaele Filieri, Lamberto Zollo, Saleh Bazi & Cristiano Ciappei
Pages: 868-891
Published online: 25 Jan 2022
AbstractforAssessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Understanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising
Sunghoon Kim & Moon Young Kang
Pages: 892-909
Published online: 15 Oct 2021
AbstractforUnderstanding online users by segmenting their search keywords: empirical analysis from online auto insurance search advertising | Full Text | References | PDF (982 KB) | EPUB
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Article
Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema
Hojoon Choi, Kyunga Yoo, Tom Reichert & Temple Northup
Pages: 910-929
Published online: 04 Feb 2022
AbstractforSexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema | Full Text | References | PDF (1.1 MB) | EPUB
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Perspectives

Article
The effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk
A-Reum Jung & Jun Heo
Pages: 930-947
Published online: 08 Sep 2021
AbstractforThe effects of mobile phone use motives on the intention to use location-based advertising: the mediating role of media affinity and perceived trust and risk | Full Text | References | PDF (913.1 KB) | EPUB
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Articles

Article
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity
Haiyun Zhu, Mikyoung Kim & Yung Kyun Choi
Pages: 948-969
Published online: 19 Aug 2021
AbstractforSocial media advertising endorsement: the role of endorser type, message appeal and brand familiarity | Full Text | References | PDF (1.3 MB) | EPUB
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