International Journal of Advertising, Volume 42, Issue 1 (2023)

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International Journal of Advertising, Volume 42, Issue 1 (2023)

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IJA 40th anniversary special Issue

Editorials

Article
Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising
Patrick De Pelsmacker, Sandra Diehl, Peter Neijens & Ralf Terlutter
Pages: 1-12
Published online: 12 Oct 2022
AbstractforEditorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising | Full Text | References | PDF (584.9 KB) | EPUB
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Editorial
Reflections on the International Journal of Advertising on the journal’s history and first 40 years
Charles R. Taylor, Douglas C. West, Colin McDonald & Michael Waterson
Pages: 13-17
Published online: 28 Dec 2022
First Page PreviewforReflections on the International Journal of Advertising on the journal’s history and first 40 years | Full Text | PDF (278.1 KB) | EPUB
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Free Access

Article

Article
The evolution of advertising research through four decades: a computational analysis of themes, topics and methods
Marla Royne Stafford, Itai Himelboim, Dror Walter & Yotam Ophir
Pages: 18-41
Published online: 02 Nov 2022
AbstractforThe evolution of advertising research through four decades: a computational analysis of themes, topics and methods | Full Text | References | PDF (1.9 MB) | EPUB | Supplemental
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Societal and Policy issues

Article
Sustainability communication
Urša Golob, Klement Podnar & Vesna Zabkar
Pages: 42-51
Published online: 10 Nov 2022
AbstractforSustainability communication | Full Text | References | PDF (954.8 KB) | EPUB
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Open Access
Article
Diversity and inclusion in advertising research
Martin Eisend, Adrienne F. Muldrow & Sara Rosengren
Pages: 52-59
Published online: 22 Sep 2022
AbstractforDiversity and inclusion in advertising research | Full Text | References | PDF (562.8 KB) | EPUB
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Open Access
Article
Advertising and privacy: an overview of past research and a research agenda
Sophie C. Boerman & Edith G. Smit
Pages: 60-68
Published online: 19 Sep 2022
AbstractforAdvertising and privacy: an overview of past research and a research agenda | Full Text | References | PDF (813.6 KB) | EPUB | Supplemental
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Open Access
Article
The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: current issues and a future research agenda
Claire M. Segijn & Joanna Strycharz
Pages: 69-77
Published online: 02 Sep 2022
AbstractforThe ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators: current issues and a future research agenda | Full Text | References | PDF (717.7 KB) | EPUB | Supplemental
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Open Access
Article
Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s)
Esther Rozendaal & Moniek Buijzen
Pages: 78-86
Published online: 02 Nov 2022
AbstractforChildren’s vulnerability to advertising: an overview of four decades of research (1980s–2020s) | Full Text | References | PDF (550.8 KB) | EPUB | Supplemental
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Open Access
Article
Past, present, and future of research on corporate social responsibility advertising
Patrick Hartmann, Aitor Marcos & Vanessa Apaolaza
Pages: 87-95
Published online: 27 Sep 2022
AbstractforPast, present, and future of research on corporate social responsibility advertising | Full Text | References | PDF (519.4 KB) | EPUB | Supplemental
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Article
A close look at research on pursuing the right formula for cause-related marketing advertising
Chun-Tuan Chang, Zhao-Hong Cheng, Yu-Kang Lee & Chia-Han Chang
Pages: 96-108
Published online: 21 Nov 2022
AbstractforA close look at research on pursuing the right formula for cause-related marketing advertising | Full Text | References | PDF (758.5 KB) | EPUB | Supplemental
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Article
Forty years of advertising research on health issues: past learnings and future perspectives
Isabell Koinig, Svenja Diegelmann & Sonja Bidmon
Pages: 109-118
Published online: 20 Oct 2022
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Article
Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis
John B. Ford, Barbara Mueller & Sophia Mueller
Pages: 119-127
Published online: 27 Oct 2022
AbstractforForty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis | Full Text | References | PDF (511.9 KB) | EPUB | Supplemental
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The Digital Revolutions

Article
Artificial intelligence ecosystems for marketing communications
Edward Malthouse & Jonathan Copulsky
Pages: 128-140
Published online: 14 Sep 2022
AbstractforArtificial intelligence ecosystems for marketing communications | Full Text | References | PDF (770.1 KB) | EPUB
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Article
The rise, growth, and future of branded content in the digital media landscape
Nathalie Dens & Karolien Poels
Pages: 141-150
Published online: 19 Dec 2022
AbstractforThe rise, growth, and future of branded content in the digital media landscape | Full Text | References | PDF (946.9 KB) | EPUB | Supplemental
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Article
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
Liselot Hudders & Chen Lou
Pages: 151-161
Published online: 02 Nov 2022
AbstractforThe rosy world of influencer marketing? Its bright and dark sides, and future research recommendations | Full Text | References | PDF (570.9 KB) | EPUB | Supplemental
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Article
The future of advertising research in virtual, augmented, and extended realities
Sun Joo (Grace) Ahn, Jooyoung Kim & Jaemin Kim
Pages: 162-170
Published online: 27 Oct 2022
AbstractforThe future of advertising research in virtual, augmented, and extended realities | Full Text | References | PDF (478.8 KB) | EPUB
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Article
Twenty years of research on gamified advertising: a systematic overview of theories and variables
Z. M. C. van Berlo, E. A. van Reijmersdal & M. K. J. Waiguny
Pages: 171-180
Published online: 11 Nov 2022
AbstractforTwenty years of research on gamified advertising: a systematic overview of theories and variables | Full Text | References | PDF (1.2 MB) | EPUB | Supplemental
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Open Access

Looking forwards

Article
An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions
L. Ang, C. Buzeta, M. Hirose, M. J. C. van Loggerenberg, G. van Noort, R. Uribe & H. A. M. Voorveld
Pages: 181-200
Published online: 11 Nov 2022
AbstractforAn international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions | Full Text | References | PDF (1,022.6 KB) | EPUB | Supplemental
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Open Access
Article
A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective
Annouk Lievens & Ingrid Moons
Pages: 201-226
Published online: 07 Dec 2022
AbstractforA systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective | Full Text | References | PDF (1.3 MB) | EPUB | Supplemental
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Article
A comprehensive approach to the study of advertising execution and its effects
Lars Bergkvist & Tobias Langner
Pages: 227-246
Published online: 16 Nov 2022
AbstractforA comprehensive approach to the study of advertising execution and its effects | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Urgent topics for advertising research: addressing critical gaps in the literature
Jisu Huh, Hao Xu & Maral Abdollahi
Pages: 247-260
Published online: 30 Nov 2022
AbstractforUrgent topics for advertising research: addressing critical gaps in the literature | Full Text | References | PDF (1,005.8 KB) | EPUB | Supplemental
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