International Journal of Advertising, Volume 9, Issue sup1 (1990)

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International Journal of Advertising, Volume 9, Issue sup1 (1990)

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Special Report: The Impact of Tobacco Advertising

Guest Editorial

Guest Editorial
Klaus G. Grunert
Page: ii
Published online: 02 Mar 2015
CitationforGuest Editorial | PDF (55.9 KB)
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Original Articles

Article
The Role of Advertising in the Life of the Child: A Review of some Empirical Findings
Brian Young
Pages: 1-14
Published online: 02 Mar 2015
AbstractforThe Role of Advertising in the Life of the Child: A Review of some Empirical Findings | References | PDF (949.1 KB)
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Article
The Effect of Marketing Communication on the Initiation of Juvenile Smoking
W. Fred van Raaij
Pages: 15-36
Published online: 02 Mar 2015
AbstractforThe Effect of Marketing Communication on the Initiation of Juvenile Smoking | References | PDF (1.3 MB)
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Article
Advertising and Smoking Maintenance
Theo B. C. Poiesz
Pages: 37-58
Published online: 02 Mar 2015
AbstractforAdvertising and Smoking Maintenance | References | PDF (1.4 MB)
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Article
Advertising and Tobacco Consumption: An Analysis of the two Major Aspects of the Debate
Michael J. Waterson
Pages: 59-72
Published online: 02 Mar 2015
AbstractforAdvertising and Tobacco Consumption: An Analysis of the two Major Aspects of the Debate | References | PDF (855.8 KB)
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Article
Government Paternalism and Citizen Rationality. The Justifiability of Banning Tobacco Advertising
John Luik
Pages: 73-84
Published online: 02 Mar 2015
AbstractforGovernment Paternalism and Citizen Rationality. The Justifiability of Banning Tobacco Advertising | References | PDF (850.4 KB)
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Article
The Effects of Tobacco Advertising on Adolescent Smoking Initiation and Smoking Maintenance: Overview of a Group Seminar
Scott Ward
Pages: 85-91
Published online: 02 Mar 2015
AbstractforThe Effects of Tobacco Advertising on Adolescent Smoking Initiation and Smoking Maintenance: Overview of a Group Seminar | PDF (445.2 KB)
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Article
About the Authors
Pages: 93-94
Published online: 02 Mar 2015
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Article
Notes for Contributors
Page: 95
Published online: 02 Mar 2015
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