Journal of Interactive Advertising, Volume 23, Issue 4 (2023)

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Journal of Interactive Advertising, Volume 23, Issue 4 (2023)

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Articles

Article
A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising
Kate Jeonghee Byun & Sun Joo (Grace) Ahn
Pages: 293-306
Published online: 10 Aug 2023
AbstractforA Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising | Full Text | References | PDF (1.2 MB) | EPUB | Supplemental
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Article
Comparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales
Terri H. Chan, Kineta Hung & David K. Tse
Pages: 307-322
Published online: 04 Dec 2023
AbstractforComparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales | Full Text | References | PDF (1.4 MB) | EPUB
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Article
Investigating the Effects of Perceived Autonomy in Chatbot Advertising
Xiaohan Hu, Xiaoyu Xu & Chen (Crystal) Chen
Pages: 323-338
Published online: 04 Dec 2023
AbstractforInvestigating the Effects of Perceived Autonomy in Chatbot Advertising | Full Text | References | PDF (1.7 MB) | EPUB
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Article
To Tell or Not to Tell: The Effects of Disclosing Deepfake Video on US and Indian Consumers’ Purchase Intention
Greig Powers, James P. Johnson & Ginger Killian
Pages: 339-355
Published online: 04 Dec 2023
AbstractforTo Tell or Not to Tell: The Effects of Disclosing Deepfake Video on US and Indian Consumers’ Purchase Intention | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z
Quan Xie, Sidharth Muralidharan, Steven M. Edwards & Carrie La Ferle
Pages: 356-373
Published online: 04 Dec 2023
AbstractforUnlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z | Full Text | References | PDF (1.1 MB) | EPUB
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Article
Parasocial Interaction Message Elements and Disclosure Timing in Nano- and Microinfluencers’ Sponsored Content As Alternative Explanations for Follower Count’s Influence on Engagement
Zijian Harrison Gong & Steven Holiday
Pages: 374-387
Published online: 01 Sep 2023
AbstractforParasocial Interaction Message Elements and Disclosure Timing in Nano- and Microinfluencers’ Sponsored Content As Alternative Explanations for Follower Count’s Influence on Engagement | Full Text | References | PDF (1.3 MB) | EPUB
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Article
How to Make Influencer Advertising Engaging on Instagram: Emotional Storytelling in Sponsored Posts
Jana Gross, Zhiying Cui & Florian von Wangenheim
Pages: 388-408
Published online: 20 Jun 2023
AbstractforHow to Make Influencer Advertising Engaging on Instagram: Emotional Storytelling in Sponsored Posts | Full Text | References | PDF (1.7 MB) | EPUB
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