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Journal of Promotion Management
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Volume 14, Issue 1-2

Journal of Promotion Management

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Journal of Promotion Management, Volume 14, Issue 1-2 (2008)

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Journal of Promotion Management, Volume 14, Issue 1-2 (2008)

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Alternative Promotional Approaches and their Impact on Traditional Advertising

Editorials

Editorial

Richard Alan Nelson

Pages: 1-2

Published online: 13 Oct 2009

CitationforEditorial | Full Text | PDF (27.3 KB)

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Original Articles

Article

Synergies of Promotional Products and Print Advertising in Building Brand Equity for a New Brand

Michael S. McCarthy & Eugene H. Fram

Pages: 3-15

Published online: 13 Oct 2009

AbstractforSynergies of Promotional Products and Print Advertising in Building Brand Equity for a New Brand | Full Text | References | PDF (1.9 MB)

566 Views
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Article

Sales Promotion, Premiums, and Young People in the 21st Century

Tali Te'eni-Harari

Pages: 17-30

Published online: 13 Oct 2009

AbstractforSales Promotion, Premiums, and Young People in the 21st Century | Full Text | References | PDF (74.9 KB)

655 Views
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Article

What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions

Suzanne O'Curry Fogel & Corliss Green Thornton

Pages: 31-44

Published online: 13 Oct 2009

AbstractforWhat a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions | Full Text | References | PDF (85 KB)

427 Views
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Article

The Impact of Consumer Perceptions of, and Attitudes Toward Mail-in Rebates on Effectiveness of Rebates

Beng Soo Ong

Pages: 45-58

Published online: 13 Oct 2009

AbstractforThe Impact of Consumer Perceptions of, and Attitudes Toward Mail-in Rebates on Effectiveness of Rebates | Full Text | References | PDF (82.8 KB)

268 Views
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Article

The Effect of Service Coupons on the Consumer Trade-Offs Between Price and Perceived Quality

Namin Kim, Moonkyu Lee & Hae Ryong Kim

Pages: 59-76

Published online: 13 Oct 2009

AbstractforThe Effect of Service Coupons on the Consumer Trade-Offs Between Price and Perceived Quality | Full Text | References | PDF (94.4 KB)

232 Views
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Article

U.S. Television Product Placements Declined by 15% in the First Half of 2008

Anne Noyes Saini

Pages: 77-83

Published online: 13 Oct 2009

AbstractforU.S. Television Product Placements Declined by 15% in the First Half of 2008 | Full Text | References | PDF (55.9 KB)

125 Views
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Article

New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games

Yongjun Sung & Federico de Gregorio

Pages: 85-101

Published online: 13 Oct 2009

AbstractforNew Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games | Full Text | References | PDF (90.8 KB)

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Article

The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience

Soonkwan Hong, Yong Jian Wang & Gilberto De Los Santos

Pages: 103-120

Published online: 13 Oct 2009

AbstractforThe Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience | Full Text | References | PDF (89.7 KB)

1894 Views
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Article

Product Placement in African-American Targeted Shows on the Defunct UPN Network

Steven McClung & Claudine R. Cleophat

Pages: 121-136

Published online: 13 Oct 2009

AbstractforProduct Placement in African-American Targeted Shows on the Defunct UPN Network | Full Text | References | PDF (88.9 KB)

188 Views
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Journal of Promotion Management (Vol.14, Iss.1-2, 2008)

Alternative Promotional Approaches and their Impact on Traditional Advertising

Alternative Promotional Approaches and their Impact on Traditional Advertising

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