JPM Aims & Scope
The Journal of Promotion Management is a peer-reviewed publication committed to publishing scholarly research findings that have a high impact on the field of promotion management. The journal aims to keep you up-to-date by publishing cutting edge research papers that close the gap between future business needs and current business practices. We are actively encouraging global contributions from scholars across the broad domain of marketing, communication, and public relations management among others. We welcome novel and ground-breaking contributions concerning all aspects of promotion management.
The Journal of Promotion Management is an essential resource for professionals, educators, and students. Each issue of the journal includes conceptual as well as empirical research papers providing the reader with concerns and perspectives on emerging business trends and practices. Articles will provide the kind of information that will help you in practice or provide a foundation for future research or class discussions.
Peer Review Policy: All research articles in this journal have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two peers.
Papers covering research with human participants: authors are encouraged to review JPM's Guidance on Ethics Statements.
Features of the Journal of Promotion Management include:
- Qualitative and quantitative empirical papers with complete data analysis.
- Case studies that discuss the relevance of the case to practitioners and academicians.
- Theoretical papers dealing with the development of models pertaining to basic or applied research concepts.
Themes and issues examples:
- Strategy development, implementation, and evaluation of promotion management
- Digital promotions
- AI marketing and promotions
- Offline and online promotions
- Promotion management and immersive technologies
- Marketing and corporate communication strategies
- Brand communications, product, and brand placement
- Promotional marketing, content promotion, and promotion media
Topics of interest examples:
- Promotion mix (advertising, personal selling, sales promotion, interactive and direct marketing, public relations)
- Management of promotion activities
- Marketing and corporate communication management
- Product and brand management
- Social marketing, internet and business communication
- Persuasion and social influence studies
- Promotional management strategy development, implementation, and evaluation
- Promotion management practices
- Behavioral issues of promotion and advertising campaigns
- Communication management and theories in promotion and advertising campaigns
- Sales promotion and cross promotion campaigns
- Co-op advertising in vertical marketing channels
- Influence strategies in marketing channels
- Customer experience management and recommendation models
- Customer relationship management
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