Special issues
Browse all special issues from Journal of Promotion Management.
Promotion and Branding from the lens of Gamification in Challenging Times
Volume 28, Issue 4, 2022 pages 413-514
Using Immersive and Artificial Intelligence Technologies to Promote Different Industries
Volume 28, Issue 2, 2022 pages 111-204
Promoting Brand Relationships
Volume 25, Issue 3, 2019 pages 301-451
Innovation, Knowledge, Judgement and Decision Making as Virtuous Cycles (Guest Editors: Mercedes Grijalvo, Miguel Palacios and Carla Martinez-Climent)
Volume 24, Issue 5, 2018 pages 601-735
Country of Origin Effect: Looking Back and Moving Forward (Guest editors: Isaac Cheah, Ian Phau and Gaetano Aiello)
Volume 24, Issue 3, 2018 pages 293-440
Turning Kurt Lewin on His Head: Nothing is So Theoretical as a Good Practice
Volume 23, Issue 3, 2017 pages 341-448
New Knowledge Impacts on Designing Implementable Innovative Realities
Volume 22, Issue 4, 2016 pages 479-603
Messages Not Getting Through: Societal Marketing to the Rescue
Volume 22, Issue 2, 2016 pages 195-279
The new spirit of strategy for competitive management
Volume 21, Issue 4, 2015 pages 413-529
Success Through Innovation, Reputation, and Location
Volume 20, Issue 4, 2014 pages 411-499
Advertising Appeals
Volume 19, Issue 4, 2013 pages 393-506
Marketing Communication of Brands and Products in the New Era
Volume 18, Issue 3, 2012 pages 275-391
Celebrity Endorsements and Sponsorship Sports, Arts and Event/Tourism Branding and Promotions
Volume 15, Issue 1-2, 2009 pages 1-339
Public Relations Research and Practice
Volume 14, Issue 3-4, 2009 pages 137-389
Alternative Promotional Approaches and their Impact on Traditional Advertising
Volume 14, Issue 1-2, 2008 pages 1-136