Journal of Promotion Management, Volume 14, Issue 3-4 (2009)

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Journal of Promotion Management, Volume 14, Issue 3-4 (2009)

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Public Relations Research and Practice

Editorials

Editorial
From the Editor
Richard Alan Nelson
Page: 137
Published online: 04 Mar 2009
CitationforFrom the Editor | Full Text | PDF (28.4 KB)
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Original Articles

Article
Linking Worldview, Relationship Attitudes, and Behavioral Outcomes: Implications for the Study and Practice of Public Relations
Stephen D. Bruning & Kathryn E. Lambe
Pages: 139-151
Published online: 04 Mar 2009
AbstractforLinking Worldview, Relationship Attitudes, and Behavioral Outcomes: Implications for the Study and Practice of Public Relations | Full Text | References | PDF (83.4 KB)
  • 358 Views
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Article
Defining Public Relations Relationships and Diversity's Part in the Process: Practitioners' Perspectives
Brigitta R. Brunner
Pages: 153-167
Published online: 04 Mar 2009
AbstractforDefining Public Relations Relationships and Diversity's Part in the Process: Practitioners' Perspectives | Full Text | References | PDF (85.5 KB)
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Article
Need for Cognition as Motivation to Process Publicity and Advertising
Kirk Hallahan
Pages: 169-194
Published online: 04 Mar 2009
AbstractforNeed for Cognition as Motivation to Process Publicity and Advertising | Full Text | References | PDF (127.3 KB)
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Article
Public Relations Adding to Businesses' Bottom Line
Gayle M. Pohl
Pages: 195-209
Published online: 04 Mar 2009
AbstractforPublic Relations Adding to Businesses' Bottom Line | Full Text | References | PDF (143 KB)
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Article
Leveraging Business Through Consultant Relations (With a Postscript on the Andersen/Enron Effect)
Abbott Ikeler
Pages: 211-223
Published online: 04 Mar 2009
AbstractforLeveraging Business Through Consultant Relations (With a Postscript on the Andersen/Enron Effect) | Full Text | References | PDF (776.3 KB)
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Article
Cross-Cultural Public Relations: A Review of Existing Models With Suggestions for a Post-Industrial Public Relations Pyramid
John A. Ledingham
Pages: 225-241
Published online: 04 Mar 2009
AbstractforCross-Cultural Public Relations: A Review of Existing Models With Suggestions for a Post-Industrial Public Relations Pyramid | Full Text | References | PDF (292.4 KB)
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Article
A Chronology of Organization-Stakeholder Relationships With Recommendations Concerning Practitioner Adoption of the Relational Perspective
John A. Ledingham
Pages: 243-262
Published online: 04 Mar 2009
AbstractforA Chronology of Organization-Stakeholder Relationships With Recommendations Concerning Practitioner Adoption of the Relational Perspective | Full Text | References | PDF (105.5 KB)
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Article
Linking Public Relations Tactics to Long-Term Success: An Investigation of How Communications Contribute to Trust, Satisfaction, and Commitment in a Nonprofit Organization
Julie O'Neil
Pages: 263-274
Published online: 04 Mar 2009
AbstractforLinking Public Relations Tactics to Long-Term Success: An Investigation of How Communications Contribute to Trust, Satisfaction, and Commitment in a Nonprofit Organization | Full Text | References | PDF (82 KB)
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Article
Revisiting Concepts of Public Relations Audience Through Postmodern Concepts of Metanarrative, Decentered Subject, and Reality/Hyperreality
Joseph P. Zompetti & Mary Anne Moffitt
Pages: 275-291
Published online: 04 Mar 2009
AbstractforRevisiting Concepts of Public Relations Audience Through Postmodern Concepts of Metanarrative, Decentered Subject, and Reality/Hyperreality | Full Text | References | PDF (96 KB)
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Article
Do Communication Students Have the “Write Stuff”?: Practitioners Evaluate Writing Skills of Entry-Level Workers
Randy Hines & Joseph Basso
Pages: 293-307
Published online: 04 Mar 2009
AbstractforDo Communication Students Have the “Write Stuff”?: Practitioners Evaluate Writing Skills of Entry-Level Workers | Full Text | References | PDF (83.9 KB)
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Article
Black, White, and Shades of Gray: The Sixty-Year Debate Over Propaganda versus Public Diplomacy
David W. Guth
Pages: 309-325
Published online: 04 Mar 2009
AbstractforBlack, White, and Shades of Gray: The Sixty-Year Debate Over Propaganda versus Public Diplomacy | Full Text | References | PDF (97.4 KB)
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Article
Engineering the Continuation of a Nonjudgmental United States-China Relationship in the Tumultuous Post-Cold War World: An Overview of the 1990s Chinese Public Relations Campaign in the United States
Xiaowei Chen
Pages: 327-353
Published online: 04 Mar 2009
AbstractforEngineering the Continuation of a Nonjudgmental United States-China Relationship in the Tumultuous Post-Cold War World: An Overview of the 1990s Chinese Public Relations Campaign in the United States | Full Text | References | PDF (137.9 KB)
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Article
Foreign Countries and U.S. Public Relations Firms: The Case of Three Persian Gulf States
Yasin Al-Yasin & Ali A. Dashti
Pages: 355-374
Published online: 04 Mar 2009
AbstractforForeign Countries and U.S. Public Relations Firms: The Case of Three Persian Gulf States | Full Text | References | PDF (118.1 KB)
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Article
Competitive Positioning of Promotional Products Sources Based on Client Perceptions and Experience
Marjorie J. Cooper
Pages: 375-389
Published online: 04 Mar 2009
AbstractforCompetitive Positioning of Promotional Products Sources Based on Client Perceptions and Experience | Full Text | References | PDF (92.1 KB)
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