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Volume 18, Issue 3

Journal of Promotion Management

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Journal of Promotion Management, Volume 18, Issue 3 (2012)

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Journal of Promotion Management, Volume 18, Issue 3 (2012)

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Marketing Communication of Brands and Products in the New Era

Guest Editorial

Editorial

Marketing Communication of Brands and Products in the New Era

Yioula Melanthiou

Pages: 275-277

Published online: 09 Aug 2012

First Page PreviewforMarketing Communication of Brands and Products in the New Era | Full Text | PDF (41.8 KB)

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Articles

Article

Contemporary Marketing Communications Framework for Football Clubs

Alkis Thrassou, Demetris Vrontis, Nicos L. Kartakoullis & Thanos Kriemadis

Pages: 278-305

Published online: 09 Aug 2012

AbstractforContemporary Marketing Communications Framework for Football Clubs | Full Text | References | PDF (454.4 KB)

3169 Views
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Article

Considerations of Interactive Digital Television as Advertising Media

Francisco-Javier Arroyo-Cañada & Jaime Gil-Lafuente

Pages: 306-318

Published online: 09 Aug 2012

AbstractforConsiderations of Interactive Digital Television as Advertising Media | Full Text | References | PDF (291 KB)

718 Views
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Article

Social Media: Marketing Public Relations’ New Best Friend

Ioanna Papasolomou & Yioula Melanthiou

Pages: 319-328

Published online: 09 Aug 2012

AbstractforSocial Media: Marketing Public Relations’ New Best Friend | Full Text | References | PDF (75 KB)

24154 Views
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Article

Explaining Love of Wine Brands

Sandra Maria Correia Loureiro & Hans Ruediger Kaufmann

Pages: 329-343

Published online: 09 Aug 2012

AbstractforExplaining Love of Wine Brands | Full Text | References | PDF (185.4 KB)

806 Views
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Article

Consumer-Based Brand Equity: A Cross-Cultural Perspective

Myria Ioannou & Olga Rusu

Pages: 344-360

Published online: 09 Aug 2012

AbstractforConsumer-Based Brand Equity: A Cross-Cultural Perspective | Full Text | References | PDF (167.8 KB)

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Article

Joint Order and Promotion Effort Decisions for a Fashion Apparel Commodity Under Pre-determined Markdown

Li-Ming Chen

Pages: 361-391

Published online: 09 Aug 2012

AbstractforJoint Order and Promotion Effort Decisions for a Fashion Apparel Commodity Under Pre-determined Markdown | Full Text | References | PDF (1.8 MB)

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Journal of Promotion Management (Vol.18, Iss.3, 2012)

Marketing Communication of Brands and Products in the New Era

Marketing Communication of Brands and Products in the New Era

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