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Journal of Promotion Management
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Volume 20, Issue 4

Journal of Promotion Management

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Journal of Promotion Management, Volume 20, Issue 4 (2014)

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Journal of Promotion Management, Volume 20, Issue 4 (2014)

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Success Through Innovation, Reputation, and Location

Guest Editorial

Success Through Innovation, Reputation, and Location

Yioula Melanthiou (Guest Editor)

Pages: 411-412

Published online: 08 Aug 2014

CitationforSuccess Through Innovation, Reputation, and Location | Full Text | PDF (32.6 KB)

209 Views
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Articles

Article

Analyzing the Impact of Culture on Average Time Spent on Social Networking Sites

Rotem Shneor & Kalanit Efrat

Pages: 413-435

Published online: 08 Aug 2014

AbstractforAnalyzing the Impact of Culture on Average Time Spent on Social Networking Sites | Full Text | References | PDF (114.5 KB)

1256 Views
15 CrossRef citations
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Article

Social Network Reputation Management: An International Study

Kip Becker & Helena Nobre

Pages: 436-451

Published online: 08 Aug 2014

AbstractforSocial Network Reputation Management: An International Study | Full Text | References | PDF (775 KB)

910 Views
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Article

Virtual Atmosphere: The Effect of Pleasure, Arousal, and Delight on Word-of-Mouth

Sandra Maria Correia Loureiro & Lara Ribeiro

Pages: 452-469

Published online: 08 Aug 2014

AbstractforVirtual Atmosphere: The Effect of Pleasure, Arousal, and Delight on Word-of-Mouth | Full Text | References | PDF (192.8 KB)

705 Views
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Article

Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies

Marcos Komodromos & Yioula Melanthiou

Pages: 470-480

Published online: 08 Aug 2014

AbstractforCorporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies | Full Text | References | PDF (67.2 KB)

1423 Views
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Article

The Localization Choice of Multinational Firms’ R&D Centers: A Survey in the Piedmont Area

Stefano Bresciani & Alberto Ferraris

Pages: 481-499

Published online: 08 Aug 2014

AbstractforThe Localization Choice of Multinational Firms’ R&D Centers: A Survey in the Piedmont Area | Full Text | References | PDF (100.2 KB)

411 Views
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Journal of Promotion Management (Vol.20, Iss.4, 2014)

Success Through Innovation, Reputation, and Location

Success Through Innovation, Reputation, and Location

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