Journal of Promotion Management, Volume 21, Issue 4 (2015)

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Journal of Promotion Management, Volume 21, Issue 4 (2015)

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The new spirit of strategy for competitive management

Editorial

The New Spirit of Strategy for Competitive Management: Editorial
Andrea Rey-Martí & Domingo Ribeiro-Soriano
Pages: 413-415
Published online: 27 Aug 2015
First Page PreviewforThe New Spirit of Strategy for Competitive Management: Editorial | Full Text | References | PDF (40.7 KB)
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Articles

Article
Brand and Price: Key Signals when Opening a Franchise Outlet
Esther Calderon-Monge & Pilar Huerta-Zavala
Pages: 416-431
Published online: 27 Aug 2015
AbstractforBrand and Price: Key Signals when Opening a Franchise Outlet | Full Text | References | PDF (88.9 KB)
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Article
Linking Training to Organizational Performance: An Absorptive Capacity-Based View. Case Study Method in Spanish Family Businesses
Felipe Hernández Perlines & Benito Yáñez Araque
Pages: 432-446
Published online: 27 Aug 2015
AbstractforLinking Training to Organizational Performance: An Absorptive Capacity-Based View. Case Study Method in Spanish Family Businesses | Full Text | References | PDF (173.7 KB)
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Article
The Role of Absorptive Capability on Born-Global Performance
M. Ángeles Rodríguez-Serrano & Félix A. Martín-Velicia
Pages: 447-458
Published online: 27 Aug 2015
AbstractforThe Role of Absorptive Capability on Born-Global Performance | Full Text | References | PDF (104.2 KB)
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Article
Analyzing the Costs of Informal Care for Persons with Dementia in Spain
Francisco Escribano-Sotos & Isabel Pardo-García
Pages: 459-474
Published online: 27 Aug 2015
AbstractforAnalyzing the Costs of Informal Care for Persons with Dementia in Spain | Full Text | References | PDF (171.9 KB)
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Open Access
Article
Key Elements in Building Relationships in the Higher Education Services Context
Walesska Schlesinger, Amparo Cervera & M. Ángeles Iniesta
Pages: 475-491
Published online: 27 Aug 2015
AbstractforKey Elements in Building Relationships in the Higher Education Services Context | Full Text | References | PDF (131.6 KB)
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Article
Factors Promoting Entrepreneurship in European Countries: Unemployment, Taxes, and Education
Víctor M. González-Sánchez
Pages: 492-503
Published online: 27 Aug 2015
AbstractforFactors Promoting Entrepreneurship in European Countries: Unemployment, Taxes, and Education | Full Text | References | PDF (75.7 KB)
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Article
Knowledge, Promotional Events, and the Contribution of Clustering to Innovation
José Antonio Belso-Martínez, Francisco Más-Verdú & Norat Roig-Tierno
Pages: 504-515
Published online: 27 Aug 2015
AbstractforKnowledge, Promotional Events, and the Contribution of Clustering to Innovation | Full Text | References | PDF (156.7 KB)
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Article
The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty
Carlos Devece, Sergio Garcia-Agreda & Belén Ribeiro-Navarrete
Pages: 516-529
Published online: 27 Aug 2015
AbstractforThe Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty | Full Text | References | PDF (83.8 KB)
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