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Journal of Promotion Management
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Volume 22, Issue 2

Journal of Promotion Management

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Journal of Promotion Management, Volume 22, Issue 2 (2016)

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Journal of Promotion Management, Volume 22, Issue 2 (2016)

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Messages Not Getting Through: Societal Marketing to the Rescue

Guest Editorial

Messages Not Getting Through: Societal Marketing to the Rescue

Yioula Melanthiou (Guest Editor)

Pages: 195-196

Published online: 23 Mar 2016

CitationforMessages Not Getting Through: Societal Marketing to the Rescue | Full Text | PDF (168.3 KB)

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From Sustainable Tourism to Economic Development

Surat Teerakapibal

Pages: 197-208

Published online: 23 Mar 2016

AbstractforFrom Sustainable Tourism to Economic Development | Full Text | References | PDF (446.7 KB)

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Synergy of Corporate and Marketing Culture in Fostering Corporate Social Responsibility

Dalia Susnienė & Daiva Žostautiene

Pages: 209-223

Published online: 23 Mar 2016

AbstractforSynergy of Corporate and Marketing Culture in Fostering Corporate Social Responsibility | Full Text | References | PDF (714.1 KB)

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Committing Millennials Toward Recycling and Environmental Preservation

Sandra Maria Correia Loureiro & Hans Ruediger Kaufmann

Pages: 224-237

Published online: 23 Mar 2016

AbstractforCommitting Millennials Toward Recycling and Environmental Preservation | Full Text | References | PDF (421 KB)

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Sport Sponsorship: The Impact of Sponsor Image on Purchase Intention of Fans

Konstantinos Koronios, Marina Psiloutsikou, Athanasios Kriemadis, Pavlos Zervoulakos & Eleni Leivaditi

Pages: 238-250

Published online: 23 Mar 2016

AbstractforSport Sponsorship: The Impact of Sponsor Image on Purchase Intention of Fans | Full Text | References | PDF (367.1 KB)

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Wine Sector: Companies' Performance and Green Economy as a Means of Societal Marketing

Stefano Bresciani, Alberto Ferraris, Gabriele Santoro & Heidi R. Nilsen

Pages: 251-267

Published online: 23 Mar 2016

AbstractforWine Sector: Companies' Performance and Green Economy as a Means of Societal Marketing | Full Text | References | PDF (357.7 KB)

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Social Media and Societal Marketing: A Path for a Better Wine?

Mariantonietta Fiore, Demetris Vrontis, Raffaele Silvestri & Francesco Contò

Pages: 268-279

Published online: 23 Mar 2016

AbstractforSocial Media and Societal Marketing: A Path for a Better Wine? | Full Text | References | PDF (322.7 KB)

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Journal of Promotion Management (Vol.22, Iss.2, 2016)

Messages Not Getting Through: Societal Marketing to the Rescue

Messages Not Getting Through: Societal Marketing to the Rescue

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