Journal of Promotion Management, Volume 22, Issue 4 (2016)

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Journal of Promotion Management, Volume 22, Issue 4 (2016)

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New Knowledge Impacts on Designing Implementable Innovative Realities

GUEST EDITORIAL

Editorial
New Knowledge Impacts on Designing Implementable Innovative Realities
Andrea Rey-Martí & Domingo Ribeiro-Soriano
Pages: 479-481
Published online: 18 Jul 2016
First Page PreviewforNew Knowledge Impacts on Designing Implementable Innovative Realities | Full Text | References | PDF (183.4 KB)
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Article
Do Financial Crises Moderate Entrepreneurial Recipes? A Comparative Fuzzy Analysis
Andreea Apetrei, Jordi Paniagua & Juan Sapena
Pages: 482-495
Published online: 08 Jul 2016
AbstractforDo Financial Crises Moderate Entrepreneurial Recipes? A Comparative Fuzzy Analysis | Full Text | References | PDF (409.9 KB)
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Improving Team Activities in the Concept Development Stages: Addressing Radical Development and Open-Ended Problems
Johan Wenngren, Åsa Ericson & Vinit Parida
Pages: 496-510
Published online: 08 Jul 2016
AbstractforImproving Team Activities in the Concept Development Stages: Addressing Radical Development and Open-Ended Problems | Full Text | References | PDF (337.3 KB)
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Article
Influence of Time Pressure on the Outcome of Intercultural Commercial Negotiations
M. Carmen Saorín-Iborra & Gustavo Cubillo
Pages: 511-525
Published online: 08 Jul 2016
AbstractforInfluence of Time Pressure on the Outcome of Intercultural Commercial Negotiations | Full Text | References | PDF (544.7 KB)
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Article
Knowledge Sources, Agglomeration, and Tourist Districts
B. Marco-Lajara, P. C. Zaragoza-Sáez, E. Claver-Cortés & M. Úbeda-García
Pages: 526-542
Published online: 08 Jul 2016
AbstractforKnowledge Sources, Agglomeration, and Tourist Districts | Full Text | References | PDF (437.9 KB)
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Article
From Crisp to Fuzzy-Sets QCA in Exploring Causal Configurations: Examples from the New Zealand Context
Simon J. Lambert & Branka Krivokapic-Skoko
Pages: 543-555
Published online: 08 Jul 2016
AbstractforFrom Crisp to Fuzzy-Sets QCA in Exploring Causal Configurations: Examples from the New Zealand Context | Full Text | References | PDF (324.2 KB)
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Article
Moderating Factors and Effects: Different Perceptions of University Researchers in Sweden
Dafnis N. Coudounaris
Pages: 556-572
Published online: 08 Jul 2016
AbstractforModerating Factors and Effects: Different Perceptions of University Researchers in Sweden | Full Text | References | PDF (377.7 KB)
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Article
Smart Grids and Consumer Attitude Toward Sustainable Development
Simona Bigerna, Carlo Andrea Bollino & Silvia Micheli
Pages: 573-587
Published online: 08 Jul 2016
AbstractforSmart Grids and Consumer Attitude Toward Sustainable Development | Full Text | References | PDF (338.7 KB)
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Article
A Disclosure of the Set of Intangible Resources: A Value-Based Snapshot of the Strategic Capital
Franco Maria Battagello, Michele Grimaldi & Livio Cricelli
Pages: 588-603
Published online: 08 Jul 2016
AbstractforA Disclosure of the Set of Intangible Resources: A Value-Based Snapshot of the Strategic Capital | Full Text | References | PDF (586 KB)
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