Journal of Promotion Management, Volume 24, Issue 3 (2018)

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Journal of Promotion Management, Volume 24, Issue 3 (2018)

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Country of Origin Effect: Looking Back and Moving Forward (Guest editors: Isaac Cheah, Ian Phau and Gaetano Aiello)

Guest Editorial

Editorial
Country of Origin Effect: Looking Back and Moving Forward
Isaac Cheah, Ian Phau & Gaetano Aiello
Pages: 293-294
Published online: 22 Nov 2017
CitationforCountry of Origin Effect: Looking Back and Moving Forward | Full Text | PDF (237.8 KB)
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Original Articles

Article
How Much More (or Less) Is a Brand Worth When Made in a Low Labor-Cost Country? It Depends Upon Who and Where You Ask
Foo Nin Ho, Glen H. Brodowsky & Seonsu Lee
Pages: 295-311
Published online: 17 Oct 2017
AbstractforHow Much More (or Less) Is a Brand Worth When Made in a Low Labor-Cost Country? It Depends Upon Who and Where You Ask | Full Text | References | PDF (516.5 KB)
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Article
Country of Origin Association in Retail and Wholesale Branding
Arooj Rashid & Liz Barnes
Pages: 312-331
Published online: 19 Jan 2018
AbstractforCountry of Origin Association in Retail and Wholesale Branding | Full Text | References | PDF (401.1 KB)
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Article
The Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction
Patrick Van Esch, Gavin Northey, Sarah Duffy, Jonas Heller & Magdalene Striluk
Pages: 332-348
Published online: 22 Nov 2017
AbstractforThe Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction | Full Text | References | PDF (456.8 KB)
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Article
Consumer Knowledge of Country of Origin of Fresh Food at Point of Purchase
Judith Holdershaw & Roman Konopka
Pages: 349-362
Published online: 22 Nov 2017
AbstractforConsumer Knowledge of Country of Origin of Fresh Food at Point of Purchase | Full Text | References | PDF (350.5 KB)
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Article
Why Country of Origin Still Matters in Food Retailing: Implications for Promotion Management Research
Andrea Insch & Ron Cuthbert
Pages: 363-375
Published online: 22 Nov 2017
AbstractforWhy Country of Origin Still Matters in Food Retailing: Implications for Promotion Management Research | Full Text | References | PDF (348.1 KB)
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Article
Development and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale)
Zahirah Zainol, Ian Phau & Isaac Cheah
Pages: 376-397
Published online: 07 Mar 2018
AbstractforDevelopment and Validation of Consumers' Need for Ingredient Authenticity (CNIA Scale) | Full Text | References | PDF (536.7 KB)
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Article
Why Consumers in Developing Countries Prefer Foreign Brands: A Study of Japanese Brands in Vietnam
Kim Nguyen Thuy Hang Dao & Tania von der Heidt
Pages: 398-419
Published online: 22 Nov 2017
AbstractforWhy Consumers in Developing Countries Prefer Foreign Brands: A Study of Japanese Brands in Vietnam | Full Text | References | PDF (473.3 KB)
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Article
Revisiting Country Image – Examining the Determinants towards Consumers' Purchase Intention of High Technological Products
Israel Nai, Isaac Cheah & Ian Phau
Pages: 420-440
Published online: 25 Jan 2018
AbstractforRevisiting Country Image – Examining the Determinants towards Consumers' Purchase Intention of High Technological Products | Full Text | References | PDF (458 KB)
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