Browse
We’re here to help

Find guidance on Author Services

Login | Register

Login
Register

Cart Add to Cart

Search
Browse
We’re here to help

Find guidance on Author Services

Home
All Journals
Journal of Promotion Management
List of Issues
Volume 25, Issue 3

Journal of Promotion Management

Search in:

Advanced search Citation search

Citation search

Ready to submit?
Start a new submission or continue a submission in progress
Go to submission site
Instructions for authors
Editorial policies
Editing services site

Journal metrics
Aims & scope
Journal information
Editorial board
News & calls for papers
Advertising information

Latest articles
Current issue
All volumes & issues
Special issues
Collections
Open access articles
Most read articles
Most cited articles

New content alerts
RSS

Subscription options & pricing

Buy a subscription

Your download is now in progress and you may close this window

Did you know that with a free Taylor & Francis Online account you can gain access to the following benefits?

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Have an account?
Login now Don't have an account?
Register for free

Login or register to access this feature

Have an account?
Login now Don't have an account?
Register for free

Register a free Taylor & Francis Online account today to boost your research and gain these benefits:

Choose new content alerts to be informed about new research of interest to you
Easy remote access to your institution's subscriptions on any device, from any location
Save your searches and schedule alerts to send you new results
Export your search results into a .csv file to support your research

Register now or learn more

Journal of Promotion Management, Volume 25, Issue 3 (2019)

Browse this journal

Latest articles
Current issue
List of issues
Special issues
Collections
Open access articles
Most read articles
Most cited articles

Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Promotion Management, Volume 25, Issue 3 (2019)

See all volumes and issues

Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Volume 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008-2009 Vol 13, 2007 Vol 12, 2005-2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2001 Vol 5, 1999-2000 Vol 4, 1997 Vol 3, 1996 Vol 2, 1994-1995 Vol 1, 1992-1993

Select to download all citations or PDFs

Download citations Download PDFs Download issue

Browse by section (All)

Display order (Default)
Published online date
Page number
Section A-Z
Most read
Most cited

Promoting Brand Relationships

Guest Editorial

Editorial

Promoting Brand Relationships

Sandra Maria Correia Loureiro

Pages: 301-303

Published online: 30 Jan 2019

First Page PreviewforPromoting Brand Relationships | Full Text | PDF (265.5 KB) | EPUB

1342 Views
1 CrossRef citations
0Altmetric

Free Access

Original Articles

Article

Analysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms

Lídia Silveira Pina, Sandra Maria Correia Loureiro, Paulo Rita, Eduardo Moraes Sarmento, Ricardo G. Bilro & João Guerreiro

Pages: 304-313

Published online: 06 Feb 2019

AbstractforAnalysing Consumer-Brand Engagement Through Appreciative Listening on Social Network Platforms | Full Text | References | PDF (1,017.6 KB) | EPUB

1128 Views
28 CrossRef citations
0Altmetric

Article

Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals

Kacy Kim, Sujin Kim, Gabrielle Corner & Sukki Yoon

Pages: 314-327

Published online: 28 Mar 2019

AbstractforDollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals | Full Text | References | PDF (1.5 MB) | EPUB

1197 Views
18 CrossRef citations
0Altmetric

Original Articles

Article

The Importance of Employees’ Engagement on the Organizational Success

Liliana Rodrigues da Costa & Sandra Maria Correia Loureiro

Pages: 328-336

Published online: 06 Feb 2019

AbstractforThe Importance of Employees’ Engagement on the Organizational Success | Full Text | References | PDF (917.1 KB) | EPUB

5456 Views
17 CrossRef citations
0Altmetric

Article

Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance

Monica Khanna, Isaac Jacob & Anjali Chopra

Pages: 337-353

Published online: 28 Jan 2019

AbstractforPromoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance | Full Text | References | PDF (1.7 MB) | EPUB

974 Views
9 CrossRef citations
0Altmetric

Article

Exploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship

Sandra Maria Correia Loureiro & Eduardo Moraes Sarmento

Pages: 354-366

Published online: 27 Jan 2019

AbstractforExploring the Determinants of Instagram as a Social Network for Online Consumer-Brand Relationship | Full Text | References | PDF (1.1 MB) | EPUB

2908 Views
24 CrossRef citations
0Altmetric

Article

How Fashion Brands Engage on Social Media: A Netnography Approach

Sandra Maria Correia Loureiro, Jessica Serra & João Guerreiro

Pages: 367-378

Published online: 03 Feb 2019

AbstractforHow Fashion Brands Engage on Social Media: A Netnography Approach | Full Text | References | PDF (1.2 MB) | EPUB

9274 Views
21 CrossRef citations
0Altmetric

Article

Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages

Luisa Pinto, Sandra Maria Correia Loureiro, Paulo Rita & Eduardo Moraes Sarmento

Pages: 379-393

Published online: 06 Feb 2019

AbstractforFostering Online Relationships With Brands Through Websites and Social Media Brand Pages | Full Text | References | PDF (1.1 MB) | EPUB

1082 Views
25 CrossRef citations
0Altmetric

Article

Customer Participation, e-Service Quality, Satisfaction: (e)Service Dominant Logic Trinity

Thomas Fotiadis

Pages: 394-418

Published online: 23 Apr 2019

AbstractforCustomer Participation, e-Service Quality, Satisfaction: (e)Service Dominant Logic Trinity | Full Text | References | PDF (1.6 MB) | EPUB

622 Views
6 CrossRef citations
0Altmetric

Article

How Corporate Social Responsibility Initiatives in Social Media Affect Awareness and Customer Engagement

Sandra Maria Correia Loureiro & João Lopes

Pages: 419-438

Published online: 04 Feb 2019

AbstractforHow Corporate Social Responsibility Initiatives in Social Media Affect Awareness and Customer Engagement | Full Text | References | PDF (1.5 MB) | EPUB

2517 Views
31 CrossRef citations
0Altmetric

Article

Community Empowerment as a Means in Promoting Local Products: A Case Study in Bandung, Indonesia

Salfitrie R. Maryunani

Pages: 439-451

Published online: 14 Apr 2019

AbstractforCommunity Empowerment as a Means in Promoting Local Products: A Case Study in Bandung, Indonesia | Full Text | References | PDF (1,000.9 KB) | EPUB

182 Views
0 CrossRef citations
0Altmetric

Explore articles

Latest
Open access
Most read
Most cited
Trending

Explore the most recently published articles

From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention

Vimal Bhatt et al.

Article | Published online: 7 May 2024

Human–Human Interactions’ Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and Gamification

Bang Nguyen-Viet et al.

Article | Published online: 29 Apr 2024

Beyond Likes, Comments, and Shares: How Can Influencer Marketing Drive Customer Equity and Purchase Intention?

Ghada ElSayad

Article | Published online: 28 Apr 2024

Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales?

Ioanna Moutzala et al.

Article | Published online: 26 Mar 2024

View all latest articles

Download citations

Choose format

RIS (ProCit, Reference Manager)
BibTeX
RefWorks Direct Export

Download citations

Journal of Promotion Management (Vol.25, Iss.3, 2019)

Promoting Brand Relationships

Promoting Brand Relationships

Access Rights

Only articles that you have access rights to view will be downloaded. The green tick (full access) and orange padlock (open access) icons indicate that you have full access.

Do you want to proceed?