Journal of Promotion Management, Volume 28, Issue 2 (2022)

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Journal of Promotion Management, Volume 28, Issue 2 (2022)

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Using Immersive and Artificial Intelligence Technologies to Promote Different Industries

Editorial

Editorial
Using Immersive and Artificial Intelligence Technologies to Promote Different Industries
Sandra Maria Correia Loureiro
Pages: 111-112
Published online: 07 Oct 2021
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VR and Nostalgia: Using Animation in Theme Parks to Enhance Visitor Engagement
Jae-Eun Oh & Anthony Kong
Pages: 113-127
Published online: 12 Oct 2021
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Traveling the Past: Raising Awareness of Cultural Heritage through Virtual Reality
Marion Rauscher & Andreas Humpe
Pages: 128-143
Published online: 26 Dec 2021
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Virtual Reality in the Motion Picture Industry: The Relationship among Movie Coolness, Sympathy, Empathy, and Word-of-Mouth
Mariana Berga Rodrigues & Sandra Maria Correia Loureiro
Pages: 144-159
Published online: 13 Oct 2021
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Comparing AI-Based and Traditional Prospect Generating Methods
Christian Stadlmann & Andreas Zehetner
Pages: 160-174
Published online: 17 Oct 2021
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Article
The Role of Commitment Amongst Tourists and Intelligent Virtual Assistants
Sandra Maria Correia Loureiro & Ricardo Godinho Bilro
Pages: 175-188
Published online: 10 Oct 2021
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Article
You Are Only Mine! Engage with Voice Assistant While Find Destinations and Accommodations
Mónica Mendes Ferreira, Sandra Maria Correia & Hélia Pereira
Pages: 189-204
Published online: 14 Oct 2021
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