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Volume 28, Issue 4

Journal of Promotion Management

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Journal of Promotion Management, Volume 28, Issue 4 (2022)

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Journal of Promotion Management, Volume 28, Issue 4 (2022)

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Promotion and Branding from the lens of Gamification in Challenging Times

Editorial

Promotion and Branding from the Lens of Gamification in Challenging Times

George Spais, Abhishek Behl, Kokil Jain, Varsha Jain & Gurinder Singh

Pages: 413-419

Published online: 01 Dec 2021

First Page PreviewforPromotion and Branding from the Lens of Gamification in Challenging Times | Full Text | References | PDF (1 MB) | EPUB

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Online Gaming and OTT Consumption: An Exploratory Study of Generation Z

Achint Nigam

Pages: 420-442

Published online: 29 Nov 2021

AbstractforOnline Gaming and OTT Consumption: An Exploratory Study of Generation Z | Full Text | References | PDF (1.8 MB) | EPUB

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Does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach

Amit Shankar

Pages: 443-466

Published online: 29 Nov 2021

AbstractforDoes Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach | Full Text | References | PDF (1.6 MB) | EPUB

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Augmented Reality-Enabled Instagram Game Filters: Key to Engaging Customers

Mudita Sinha & Mallika Srivastava

Pages: 467-486

Published online: 29 Nov 2021

AbstractforAugmented Reality-Enabled Instagram Game Filters: Key to Engaging Customers | Full Text | References | PDF (1.6 MB) | EPUB

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Article

Gamifying Employer Branding: Attracting Critical Talent in Crisis Situations like COVID-19

Neerja Kashive, Vandana Tandon Khanna, Kshitij Kashive & Anuja Barve

Pages: 487-514

Published online: 25 Nov 2021

AbstractforGamifying Employer Branding: Attracting Critical Talent in Crisis Situations like COVID-19 | Full Text | References | PDF (2.4 MB) | EPUB

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Journal of Promotion Management (Vol.28, Iss.4, 2022)

Promotion and Branding from the lens of Gamification in Challenging Times

Promotion and Branding from the lens of Gamification in Challenging Times

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