Journal of Promotion Management, Volume 30, Issue 3 (2024)

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Journal of Promotion Management, Volume 30, Issue 3 (2024)

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Research Articles

Article
Sharing More, Owning Less: How Consumer Minimalism Drives the Sharing Economy
A.K. Fazeen Rasheed & Janarthanan Balakrishnan
Pages: 333-359
Published online: 09 Nov 2023
AbstractforSharing More, Owning Less: How Consumer Minimalism Drives the Sharing Economy | Full Text | References | PDF (1.6 MB) | EPUB
  • 438 Views
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Article
The Association between Brand Trust, Familiarity and Personal Information Disclosure: A Case of Japanese Consumers
Mariko Morimoto
Pages: 360-389
Published online: 14 Nov 2023
AbstractforThe Association between Brand Trust, Familiarity and Personal Information Disclosure: A Case of Japanese Consumers | Full Text | References | PDF (2.2 MB) | EPUB
  • 91 Views
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Article
Bloggers’ Interactive Practices and Their followers’ Purchase Intentions: The Mediating Roles of Perceived Credibility and followers’ Para-Social Interactions
Mohammad Olfat, Melika Nasir, Sina Shokoohyar & Sajjad Shokouhyar
Pages: 390-415
Published online: 09 Nov 2023
AbstractforBloggers’ Interactive Practices and Their followers’ Purchase Intentions: The Mediating Roles of Perceived Credibility and followers’ Para-Social Interactions | Full Text | References | PDF (1.5 MB) | EPUB
  • 220 Views
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Article
If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers’ Ad Clicks
Kristin Stewart, Vassilis Dalakas & Danielle Eells
Pages: 416-443
Published online: 09 Nov 2023
AbstractforIf a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers’ Ad Clicks | Full Text | References | PDF (3.3 MB) | EPUB
  • 159 Views
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Article
Influencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness
Yang Feng & Quan Xie
Pages: 444-472
Published online: 12 Nov 2023
AbstractforInfluencer Marketing in Web 3.0: How Algorithm-Related Influencer following Norms Affect Influencer Endorsement Effectiveness | Full Text | References | PDF (2.8 MB) | EPUB
  • 356 Views
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Article
The Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z’s Perception of Them
David E. Williams, Breanna Pochipinski, Michaela MacDonald & Jane Caulfield
Pages: 473-512
Published online: 14 Nov 2023
AbstractforThe Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z’s Perception of Them | Full Text | References | PDF (6.3 MB) | EPUB
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Article
The Younger, the TikToker: Investigating Social Media Ad Platforms for Young American and Chinese Users
Yunmi Choi, Sung Wook Shim & Minhee Jeon
Pages: 513-532
Published online: 09 Nov 2023
AbstractforThe Younger, the TikToker: Investigating Social Media Ad Platforms for Young American and Chinese Users | Full Text | References | PDF (3 MB) | EPUB
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