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Browse the list of issues and latest articles from International Journal of Advertising.

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    • Issue 8

      2020 pages 1181-1350

      Advertising in China ; Guest Editors: Shaoming Zou and Lefa Teng

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    • Issue 7

      2020 pages 889-1180

      Partial Access
    • Issue 6

      2020 pages 757-887

      Luxury Brand Advertising; Guest Editor: Dr. Eunju Ko

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    • Issue 5

      2020 pages 587-755

      Partial Access
    • Issue 4

      2020 pages 445-586

      Special Issue on Leveraged Marketing Communications, Guest Editors: Sukki Yoon and Yung Kyun Choi

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    • Issue 3

      2020 pages 329-444

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    • Issue 2

      2020 pages 187-328

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    • Issue 1

      2020 pages 1-186

      Native and Covert Advertising Formats; Guest Editor: Dr. Nathaniel J. Evans and Dr. Bartosz W. Wojdynski

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